Private Coaching

I’ve helped thousands of customer service and sales people in the U.S. and Canada gain more trust in the eyes of their prospects and increase sales. Why do I do this?

Because I remember struggling through those days, weeks and months in my first sales career.

Years ago, after being hired for my first sales job I knew I would be required to make cold calls.

A terrifying thought at the time.

The first day I was scheduled to make pro-active cold phone calls, the manager sat next to me, listening to every word I spoke.

Was I nervous?

Absolutely.

I still remember the feeling of butterflies in my stomach and sweaty palms while I was dialing the phone.

I wasn’t sure I would be able to speak.

Somehow I made it through that first call.

With practice and through trial and error, my confidence and sales increased and I became the manager of my department – a department that had a higher employee retention rate than any other department in the company.

This is the reason I do what I do.

I love helping new customer service and sales reps through the process of making pro-active outbound calls that produce positive results. I am passionate about working with experienced sales people who want to build trust and eliminate rejection during telesales calls.

Does it work? Read what clients say about working with me.

It can be frustrating and stressful to begin making phone calls to strangers, especially when we think we might be rejected.

But think about this:

If you are experiencing rejection on your sales calls, you will learn that it’s probably not your fault.

It might be the fault of the selling approach that you are using.

Some people call it telephone marketing or worse: “telemarketing.”

I like to call it “connecting with your future loyal clients” because . . .

. . . making cold calls does not have to be a painful and frustrating experience.

It can be a smart way to build credibility with future clients + increasing your sales and profits. Yes, really.

Intelligently crafted opening statements let people know how you can help them without turning them off and making them want to reject you and hang up.

A well-developed introductory statement attracts interest and attention and gives you credibility – without making you feel sleazy.

To find out if my coaching and training fits with your situation, call me at 757.463.0924 or send me an email and I’ll reply to you as soon as possible. I look forward to hearing from you!

5 Cold Calling Mistakes

Watching a business associate listening to a cold call prompted this article.

When the phone rang, he picked it up and listened.  After what seemed like 30 minutes of listening (it was probably only five minutes, but still too long) he finally said: “I don’t need any” and hung up.

Whoever phoned him was obviously just reading a script and talking about whatever products he wanted to sell.  Borrrring. :(

5 Cold Calling Mistakes + Tips to Keep the Prospect Interested

Mistake #1. Not researching the prospect and business you are calling.

Tip:  Do some research on the prospect and her/his company before you call.

Spending a few minutes on research will yield big results.

Otherwise s/he will know that you are just “smiling and dialing” randomly.

It’s so simple these days to obtain good solid information on a prospect prior to picking up the phone.

Google the prospect’s name or check LinkedIn.com and you can get really useful information.

Mistake #2. Not Asking questions.

Tip:  If you take the time to ask questions to find out what the prospect needs and what is important to her, you will get honest answers.

If you don’t bother to ask these questions, how can you uncover needs and pains?

How can you try to sell something when you don’t even know what the prospect needs or wants?

Without asking questions, it sounds like you’re just in it for the sale, your quota and your paycheck.

Asking questions the right way prompts a conversation instead of a monologue.

Open-ended questions keep the prospect on the phone with you longer. It works like magic.

Mistake #3. Not Listening to answers.

Tip: If the prospect has something to share, stop talking long enough to listen.

Really listen, don’t just hear the words.

Mistake #4. Don’t say you “will be in the area.”

There is nothing worse than hearing those words from a cold caller.

That sales technique went out in the 80′s.

It is one of the fastest, most effective ways to induce a hang-up in record-breaking time and shut down the call.

Tip:  Be honest and ask to set up an appointment if there is any interest.

Mistake #5. Not using the prospect’s name.

There’s no sweeter music to the ears for most people than the sound of their own name.

Tip:  Don’t use his name too often because you will sound like a pushy sales person.

Remember that we are all subconsciously conditioned to respond with openness to our name and a question.

If these tips are useful to you, get effective  email updates weekly-ish!

Marketing and Business Letters

How To Increase Your Business With Marketing and Business LettersAre you looking for an easy way to ask for – and get – good testimonials? 

Or a compelling letter to win back lost customers?

You are in the right place.

These 63 powerful ready-to-copy & paste marketing and business letters can also be
used as emails to attract new business, increase your sales, and help you stay in touch with current clients so your competitors will not win away your valuable customers.

Those one or two large accounts may not always be there for you.

Our e-book will give you a back-up marketing plan to attract new business and stay in touch with current customers by email or direct mail.

This resource includes all types of letters you can also use as emails:

  • Introductory Letters
  • Sales Letters
  • Collection Letters
  • Anniversary Letters
  • Special Announcement Letters
  • Letters of Recognition
  • Congratulatory Letters
  • New ownership, new location, notice of company name change, follow-up and thank-you letters
  • Testimonial request letter and fax-back form
  • Letters to win back inactive customers

You can copy and paste the letters as you need them. You can customize each as a letter or an email for your own specific situation, for just $15.97 . . . and . . . you have a RISK-FREE GUARANTEE.

risk-free-guarantee

The profit-producing results from using these ready-to-use letters have been attested to by thousands of users. This makes it possible to offer you a no questions asked money-back guarantee:

This e-book will more than pay for itself within 7 days or your money back!

What People Are Saying

“There are 12 people in my agency and all of them deal with the public one way or another. I have purchased several of Ann Barr’s e books and I do not know how we managed without them. The marketing, sales letters and sales motivational ebooks we use daily. I also receive the weekly sales tips and pass them on to everyone in the office. I would recommend Ann Barr to everyone in the business field, her information touches everyone.”

Jill Whelton, Office Manager
American Insurance Brokers
Greater New Orleans area

“I have always used and recommended Ann’s e-books for the past 15 years. I always seem to find something new that works every time I review or introduce them to the companies I’ve worked for. You should check them out and buy them all.”

Craig Faczan,
Strategic Major Account Consultant at SoCal Office Technologies
and Global Imaging Systems (A Xerox Company), Los Angeles, California

“I have achieved an IMMEDIATE ROI leveraging Ann Barr’s best practices in the following areas: Prospecting – telephone, email and marketing blasts, how to identify all opportunities within an existing account, communicating with the “C-level,” differentiating my solution vs. the competition in a concise manner. She is the best resource in the industry!”

Chris Gallagher,
Founder and Managing Partner,
Cartridge World, Chicago

How This Works

As soon as your payment is processed, you will see a button that reads “CLICK HERE TO DOWNLOAD.”

When you click, you will be directed to a secure Web page that contains the link where you can download the 63 ready-to-use marketing and business letters you can also use as emails.

CLICK HERE TO BUY NOW for just $15.97

Free E-Book

Get the FREE e-book “64 Ways to Increase Your Sales” with proven tips on attention-grabbing opening statements, voice mail scripts and worksheets, cold calling, what to say to get through screeners, and more  when you subscribe to Ann Barr’s Weekly Sales Tips.