The Friendly Way to Announce a Price Increase

floral-organic-tnIt is not usually a welcome email – a notification of an increase in price.  And if you use the product on a regular basis, it’s a disappointment to find out you’ll be paying more.

But in this case, I love these products and was anxious to read about the price increase. The message was written in such a friendly and warm way, that I read all the way to the end.  And despite the increased price, I still love the products and the company!

You may get some useful ideas from this message if you plan to send your customers a notice of a price increase.

This is (word-for-word) the email from The Annmarie Skincare Team:

“Honest. Wild. Beautiful.”

“This is not just a tagline for us, but what we try to embody in every stage of our work, including the production of our products.

“We seek transparency in creating products that make your skin glow, using the highest quality, natural ingredients we can find.

“Over the last seven years, we have prided ourselves on creating products that you can trust, which actually deliver results.

“As the demand for natural, organic skin care has gone up, so has the cost of production in all respects from ingredients to packaging.

“We have been able to keep our prices at around the same level for our entire history by increasing our efficiency and scaling up, but as we grow, we’ve decided to raise the prices of our products to keep them sustainable for our business and to reflect their true value and power.

“We want to promise you that we will always continue to deliver the same (or better) value.

  • We will continue to use only the best ingredients, carefully auditing our sources to ensure that they meet our standards of purity and sustainability.
  • We will also continue to tell you exactly what these ingredients are.
  • Our loyal formulator, Bunnie, will continue conjuring up the best possible products using her wealth of knowledge, experience, and research.
  • Our small, knowledgeable, in-house Customer Support team will continue to be here to answer all of your questions and help you find the right products for you.
  • Our blog will continue to be teeming with information for you to make the best possible choices about your health and wellness.

“The increase in price will be effective [date of the effective price increase]. If you’d like to stock up on your favorite products at the current price, you still have a few days!

Click Here to Shop Now

“We are thrilled you are along this ride with us and want to sincerely thank you for all of your support.

“The Annmarie Skin Care Team”

 

 

Dear Reader:  You may be able to use some of the wording or ideas from this Annmarie Skincare email.  I only ask that you not copy it word for word.

Here’s wishing you a happy and productive day!

Ann

The Secret to Building Confidence

possible-text“You have to expect things of yourself before you can do them.” ~Michael Jordan

Think about this:

What would your life be like if you shaped your days with the true understanding of what you really bring to those you serve?

But you may be so busy with day-to-day activities that you don’t have time to stop and think about how you affect the lives of your clients.

Your products may be improving their office productivity, or

Your services might be saving them time.

When you think about and understand the value you provide, you can be more confident when you reach out to new prospects.

How to Build Confidence and Motivate Yourself

Begin creating your own Success File.

Three things to put into your Success File

1.) The prospect you left 4 voicemail messages for, who – much later – returned your call and

2.) The prospect who finally made the decision to buy from you and

3.) Positive comments you have received from your happy customers.

You deserve to give yourself credit and include these accomplishments in your Success File.

Keep the file up to date and look at it whenever you need positive motivation.

You will be surprised at how this can change your attitude and increase your confidence.

Paul Cleveland is someone who has recently experienced an improvement in confidence:

“Ann Barr’s e-Course was clear and easy to understand.  The course motivated me to focus on my goals and I’ve  had a tremendous improvement in technique and confidence.”  Thank you, Ann!

           Paul Cleveland, Business Development Manager,
Repro Products, Smyrna, GA

If you would like to be part of my next 4-week one-to-one e-Course, it begins on Wednesday and 4 spots are still available.

Click Here to see an outline and overview of the course.

If you would have questions or would like to enroll, send me a message and I’ll get back to you ASAP.

Here’s wishing you a happy and productive day!

Ann
PS:  Your BTA Educational Discount applies for this e-Course!

Best Subject Line I’ve Seen and it Might Work for You

attention-grabbing-signFor your email to NOT be immediately deleted, your subject line needs to get attention and interest or curiosity.

Yesterday an interesting message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t usually read them unless there is something I want to order.

Emailing to customers can be challenging if you don’t want them to think:

“Oh, it’s her again. I don’t need to read this.”

But the subject line was so compelling I had to open and read the email.

This was the subject line:

Preferred Customer Alert

Wow! That immediately grabbed my attention because of the two specific positive power words:

“Preferred” and “Alert.”

Fact:

Marketing research has found that attention-getting positive power words motivate consumers to read emails and sales letters.

More positive power words you can use to attract attention:

Program, savings, exciting, convenient and excellent.  But not all in one sentence :)

There are other words that will increase sales, like these 7 words that made the sale by email.

And when you use these 4 words, your clients will love you.

Increasing Call-Back Rates

Students in my last e-Course said using specific positive power words in their voice mail messages have increased call-back rates. And who wouldn’t want to get more return calls after leaving hundreds of voice mail messages?

Boost Confidence and Increase Return Calls

If you have a co-worker or employee who is looking to boost confidence and increase sales, please forward this link because the next exclusive sales-building e-Course begins on Wednesday.

One-to-One Coaching & Sales Training

During this private one-to-one coaching I will work with you, personally, to provide positive motivation plus new marketing ideas and wording that can convince prospects to WANT to become your raving fans and paying customers.

Because I work directly with each person, class size is limited to 10 and there are just three spaces still available.

Send me a message if you would like more info about the course or want to register.

Here’s wishing you a cool and happy day!

Ann
P.S.: Your BTA Educational discount applies for this course.

Three Costly Mistakes that Kill Sales & Waste Time

caution-sign-muted-redIf you have ever heard a salesperson making these three mistakes, you know why they are killing sales and wasting time.

1.) Boring prospects by doing too much talking

You know your services and products inside out.

You could talk for hours about your product features or benefits.

Don’t.

You have just 7 seconds to get their attention and make a good impression.

Whether you call a prospect or they call you, use the call to learn what they want and need.

Ask the right kind of questions, and then –

Let them do the talking so you can get the information you need.

2.) Wasting time with people who aren’t buyers

No matter how good your system is for qualifying leads, you will sometimes end up on the phone with people who can’t afford your services or won’t benefit from your products.

Conversations like these can take up way too much of your time.

And I know this is true because I spent my first year in sales doing exactly this – wasting time with people who were not buyers.

It was a costly lesson.

What I learned after that first painful year:

Use qualifying questions and their responses to discover within the first 3 minutes of a conversation whether or not the person you’re talking with is a promising prospect.

If not, thank them for their time and move on to your next call.

3.) Losing sales by quoting price too soon

When prospects call, one of the first questions they ask is about pricing.

If you tell them right away, you risk ending the conversation and losing the sale.

Not stating the price immediately takes practice.

Dollar figures by themselves are meaningless.

When a prospect asks what you charge, don’t tell them until you’ve had a chance to learn what they want.

Then put the price in the context of the value and quality solutions you provide

Are you tired of making calls that don’t get the results you want?

You are invited to start getting positive results by joining me for my once a week 4-week coaching and sales-training e-class which begins on Wednesday.

During this private one-to-one coaching I will work with you, personally, to provide positive motivation plus new marketing ideas and wording that can convince prospects to WANT to become your raving fans and paying customers.

To register or learn how you can increase your sales with my coaching and your commitment, send me a message  and I’ll get back to you as soon as possible.

I look forward to helping you achieve your goals!

Ann
P.S. – You can use your BTA Educational Discount for this e-Course!

This is What Happened when They Changed

dogwood-treeIn between cleaning the pollen from my car (beautiful Dogwoods bloom here in Springtime) I’ve been learning how to use an interesting (and new to me) email marketing system.

If you don’t plan on using email marketing, you can stop reading.

Change happens for a reason

For years I used one of the top 10 email marketing providers and was happy with their service, variety of templates, ease of use and especially helpful telephone support. The price was higher than most of their competitors, but . . .

. . . the knowledgeable and friendly telephone support seven days a week provided value that made the higher price worthwhile.

So, when you use one specific service for years and everything goes really well, it’s not easy to change.

I was not planning to change services.

Besides, there is the time-consuming learning curve when switching to a new email marketing provider:

Figuring out how to upload contacts, choosing a new template, how to edit the content, where to insert images, find reports, etc.

Then, my favorite email marketing provider began using a new automated system. A very annoying, time-consuming automated voice system :-(

Automated Systems Can Be Frustrating

This is a system that requires callers to first speak with an automated voice system that supposedly can understand human voices and respond appropriately.

That didn’t happen when I called.

The “voice” repeatedly asked me to repeat my request.

If a caller waits long enough – during which time the lovely automated voice system tries to help, but doesn’t – the caller can finally get through to a live human person.

When I complained about this, the kind, empathetic support person apologized and was very understanding.

Making the Change

Choosing between email marketing services can be complicated.

It’s good that most providers offer a free trial, so you can try before you buy.

Your choice depends on what is most important to you.

Is it

  • Great looking templates?
  • Ease of use?
  • Customer support?
  • Live, human telephone support?
  • Pricing?

Features and levels of support differ between the top 10 providers.

This is what I found with five (actually seven) of the top email marketing services.

Mail Chimp

One that was highly recommended was Mail Chimp, which was rated number one among some reviewers.

I tried it, even though the name sounded goofy.

For me – a non-technical person, it was difficult.

And . . . there was no telephone support available.

That one was easy to cross off the list.

iContact

One provider you might like to try is iContact – especially if you prefer an account representative who consistently follows up with you.

iContact has very high ratings among some reviewers.

For several different reasons, iContact didn’t work for me.

Campaigner – An Award-Winning Company

The email marketing provider that won PCMag’s best email software of 2015 was Campaigner.

One big plus that prompted me to try Campaigner was “24-7 phone support.”

When I spoke with Campaigner support people, they were helpful.

After using Campaigner for a few months, I realized I didn’t have time to wait on hold for 30 minutes when I phoned with a question about email or billing.

Vertical Response and Aweber.

Both are listed in most top 10 review sites.

Both have most of the features I prefer and offer pretty good support,

But nowhere did I find the excellent support my favorite company provides nearly 100 percent of the time.  But . . .

. . . this favorite email service is the provider now using an automated “voice” system.  The voice that supposedly can understand the human voice and respond appropriately.

Constant Contact

So, if you don’t mind paying a little more for fantastic, live telephone support plus a bunch of other good features . . . and you don’t mind listening to an automated voice system before reaching a live human person, try Constant Contact. 

Get Response

I am now using GetResponse, another highly rated email marketing service.

So far, since I first signed up, their (live and human) telephone and chat support has been excellent.  With GetResponse.com, telephone support is available Monday through Friday from 9am to 5pm Eastern time. And I’ve never had to wait on hold more than five minutes.  Chat is available 24/7.

If you have suggestions or information to share about your favorite email marketing service, please send me a message.   I would love to hear your opinion!

Update November 22nd, 2016:

Get Response telephone and chat support is still excellent.  You can try it free for 30 days!

Update February 18, 2017:

Get Response telephone and chat support is still the best I’ve found. No long waiting to speak to someone (a live human) by phone.  Most calls are answered after two rings.  Amazing!

Update August 29th: Get Response  is having an “end of summer sale” at great prices – starting at just $12.75 per month for 1000 contacts!

Disclaimer: If you buy anything I recommend in this or any of my communications, I may receive some kind of affiliate commission. I only recommend products or services that I really love, use and would happily share with friends and family even if my only compensation was home-made Chocolate Chip cookies (mmmm … home-made Chocolate Chip cookies).

PS – There is still space available in my next sales-building e-Course

PPS – BTA Educational Discounts apply for this courseSend me a message if you would like more info.