An Unexpected Response to One Email

woman_reading_screen-tnHow often have you received an unexpected and creative email from someone you didn’t know?

Maybe not that often. Or . . . if you are lucky, you do get unexpected + creative emails every once in a while.

This is something nice that happened last week:

After months and months of being a customer and receiving friendly and efficient service at a local Chipotle Mexican grill and then emailing a testimonial on their website, I received a surprising (in a good way) reply.

Not only was it a fast response, though short, it was one of the most creatively worded emails I’ve ever seen.

This is the thing:

You know how – when service is really good at a restaurant, plus you enjoy the food –

you think:

“I have to tell someone, like a manager, how much I (as a customer) really appreciate the good food and great service . . .

“. . . and how this one employee is always genuinely friendly and efficient.”

Because:

How often do these hard-working folks hear positive feedback from customers?

How often do the higher-ups in another state hear positive feedback about employees they might not know?

So, after procrastinating for much too long, I found out how – and who – to contact about the great service at this restaurant.

They have a good talk to us page on their website.

Positive Feedback Makes a Difference

I wanted to let them know about one employee who is nearly always there and is genuinely friendly and efficient.

She actually appears to LIKE her job.

And when things are busy and moving quickly in a fast-food restaurant this is kind of unusual.

Not only did I get a quick response to my email, but it was one of the most creatively worded emails I have ever seen.

Chipotle began a trend in restaurants that the industry has dubbed “fast casual,” which offers a more upscale dining environment and food quality along with higher prices.

(Actually, the Chipotle burrito bowl is not too much more chipotle-chicken-bowl-tnexpensive than a
Big Mac meal.  I know this is true because every once in a while I have a “Big Mac Attack.”)

The creative email I received from Chipotle responding to my testimonial:

“Ann,

“It sounds like we have quite the rock star on our Virginia Beach Crew.
I’ll be certain to pass your wonderful words along to Audrey and her team so they, too, can jump up and down with joy.
I hope we see you for another tasty outing soon, Ann, and thanks for showering us with love.

“Your bud in the burrito biz,
Ashley”

(“Marketing Consultant
Chipotle Mexican Grill”)

And, no, I am not an affiliate of – or being paid by – Chipotle Mexican Grill.  Just a happy customer.

If you would like to request a testimonial from one of YOUR happy customers, you can get great pre-written copy-and-paste testimonial request letters in my e-book.  Plus more than 50 different business and marketing letters that can also be used as emails. You can see a complete list of the contents on this page.

How to Make an Objection Disappear

magic-disappearing-graphics-tnYesterday in the grocery store I heard a woman say excitedly:

“Look at this: ‘Buy one and get one free!'”

Her husband (I’m guessing it was her husband) objected and said:

“But we don’t need that today; maybe next time.”

Then the woman pointed to a sign next to the product, which contained a very important phrase.

They ended up buying the thing they really didn’t need.

At least they didn’t need it at that time.

But . . . why did they buy it at that moment?

Because of the phrase on the sign that made the objection disappear:

                                       “Valid through February 26th.”

(Studies show a 75 percent increase in sales with a limited-time offer.)

. . . .still one of my favorite ways to answer an objection is on this page.

Here is a fact for you:

There are ways to make sure you won’t hear an objection.

And that makes your day much less stressful.

CLICK HERE to read how to get better results when responding to objections.

3 Best Puppy Love Marketing Tips

Golden-retriever-puppy-and-clydesdaleIt is almost Super Bowl Sunday again and despite all the talk about “deflate gate” and what the New England Patriots may or may not have done to their footballs, I doubt that Budweiser can ever top their Super Bowl “Puppy Love” TV commercial.

The YouTube video has been viewed more than 55 million times. If you have not seen this feel-good video or just want to see it again, you can watch it here

Almost makes me want to adopt a puppy :-)

And as for the three best marketing tips from the Puppy Love commercial, they are:

  • Be distinct,
  • It’s not about you
  • Get Emotional
  • More on this page

Till next time,

Ann
p.s. – Private one-to-one coaching will start in February.  Want to sign up? Drop me a line.

What NOT to do After a Brush-Off

Dealing-with-brush-off-tnMore than annoying, it can nearly ruin your day.

Before you even have a chance to talk about why you are calling, you get the brush-off.

Is this prospect lost forever?

What can you do to get your message to her without risking another – even worse – rejection?

Two things NOT to do after a brush off

  1. Slam down the phone and curse.

(One of my former co-workers actually did this, to the amusement of everyone in the office except our boss.)

  1. Immediately call the prospect back and try the same script again.

(This will make sure you never have another chance to make a good first impression.)

Think about it:

You could decide the reason for the brush off was:

  •   The prospect was very busy completing a project with an immediate deadline

or

  •  She was in the middle of responding to an emergency

or

  •            She is a real grouch and brushes off everyone who calls.

 

Three Ways to Prepare yourself in advance for a possible brush off

1.) Approach your calls with the knowledge that you are helping people because you have a product or service that will make their lives better or easier.

2.) Before you start making cold calls, read the positive reviews and testimonials customers have written about you or your company’s products or services.

3.) Spend time with positive people and stay away from negative co-workers.


You CAN avoid brush-offs and rejection.

Here is how I can help you:

Register for my one-to-one private 4-week e-Course.  (see feedback from my favorite clients on this page.)

Because this course includes four weeks of once-a-week private telephone sales training and coaching where I will work personally with you, the course is limited to the first 10 people who register, so contact me today and I’ll get back to you as soon as possible.

You can see a description of the course + tuition investment on this page or on my blog at http://lovingyoursuccess.com/seminars/

If you are tired of not getting to decision-makers, not grabbing interest when you do reach them and having voice mail messages ignored, I would love to work with you and help you make the kind of money you deserve.

To register – and I hope you will – drop me a line today.

Ann

This Statistic will Shock You

price-tag-tnAccording to the findings of a 15-year study conducted by an Atlanta based sales training organization:

More than 90 percent of all sales people volunteer a price decrease without being asked!

In addition, according to the same study, most salespeople do not believe their product or service has enough value – or is actually worth the price they charge.

Wow. This can be damaging to a business.

When salespeople truly understand the value of their products and services, they are better able to communicate a unique and authentic introductory statement.

Your perception and communication of the value you offer affects the customer’s interest in what you have to say.

Take a look at this E-mail received from Hugo Garcia, after he completed my e-Course.

“My introduction on my cold calls has been helped by Ann Barr’s e-Course. I tend to keep more people on the phone and interested in what I have to offer. As soon as I started using the information from Ann’s class I signed up two new accounts!”

- Hugo Garcia, Houston, Texas

When customer service reps and salespeople believe in the value of their products and services, they are better able to effectively respond to customers’ objections

From Claudia Juhrs at POS Supply Solutions in Topsfield, Massachusetts:

“After Ann’s E-class, I definitely became more confident when calling prospects and I am able to handle the customer’s objections much better.”

Because this course includes four weeks of once-a-week private telephone sales training and coaching where I will work personally with you, this course is limited to the first 10 people who register.

Step-by-step, I’d like to help you,

  • Understand the value you, your company and your products and services provide to customers,
  • Find out the best way to overcome phone fear,
  • Brainstorm your unique attention-getting opening statement so prospects will want to listen to you,
  • Find out which questions to ask prospects to get the information you need,
  • Learn how to connect with prospects and get them involved in a conversation and
  • Pave the way to a successful follow-up call,
  • Discover three effective ways to get through screeners,
  • 7 ways to answer objections – and
  • 10 ways to ask for the order or appointment,
  • Find out which voice mail messages will get your call returned,
  • Implement 3 critical steps necessary to win back lost customers

One-on-One Coaching and Sales Training

This is a private four week e-Course which includes four weeks of workbooks, one-on-one coaching and once-a-week sales training by telephone and e-mail.

My e-Course makes a substantial difference in the way salespeople approach prospects.

After the first week of the e-Course, Felipe Hernandez wrote:

“Already in the first week of the Ann Barr e-Course I’ve learned a lot about how to approach my work. I am able to walk away from the first week with a much clearer idea of how to approach prospects and what they want to hear from me versus what I want to say.”

                            -Felipe Hernandez, Sales Consultant,  Zeno Office Solutions, Midland, TX

 

 You can see more testimonials on this page.

I would love to work with you to begin helping you achieve your goals.

Call me at 757.463.0924 – 0r send me an email today!