This is How She Built Trust

trust-shaking-hands“If building relationships is the key to sales success, then trust is the foundation.”  Entrepreneur.com

I learned the importance of trust when I began my first sales job years ago.

My responsibilities in the new position included purchasing the products we were going to sell.

Vendors called to pitch their products. They sent glitzy faxes and colorful catalogs. One after the other raved about their “superior” products and wonderful services.  They all sounded pretty much alike.

Except for one person – who set herself apart from everyone else. 

This supplier – after learning that I was new at the job, did something different.  She (her name was Rita) offered to help me.  She had been in the business for 20 years and was exceptionally knowledgeable about all the products I needed to purchase.

Rita told me to call her if I had any questions  – even if her company could not supply the products.

What a great sense of relief.   She made my job easier!

Rita was the one person who was willing and able to provide information I needed. No one else had made that offer.

She followed up with her promise to help.  Again and again I called to ask her about products being requested by my customers.  Products I knew nothing about.  She always had the answers, including price and availability.

Result

She built a strong relationship with me and I trusted her completely.

Rita was the first supplier I called when I needed to order.  She had set herself above her competitors by offering to help me, rather than just pitching her products. She DID sell to me by being authentically truthful and believable.

The Importance of Trust

According to a recent survey conducted by Hubspot:

Only 3% Consider Salespeople To Be Trustworthy.  Ouch!

But you can begin building trust during the first call.

Spoiler alert:

The next part of this post is all about the March e-Course.  If this does not interest you, stop reading now. (Though I hope you won’t stop.)

3 Ways to Gain Trust in the First Call 

  1. Remember that the first 9 seconds of a cold call are critical to gain trust and build credibility.

Example:

“Using what I learned in Ann Barr’s e-course, I have actually changed my initial greeting. I really feel like this has helped me gain more trust in the eyes of my prospect and has given me more credibility.”

 Venetta Diesel, Managed Print Services Manager, Millennium Business Systems,
Cincinnati, Ohio

 2. Instead of making every statement about you and nothing about them, talk about how THEY will benefit.

Results:

“In the Ann Barr e-Course I’ve learned a lot about how to approach my work. I now have a much clearer idea of how to approach prospects and what they want to hear from me versus what I want to say.”

 Felipe Hernandez, Zeno Office Solutions, Midland, Texas

  1. Ask questions in a way that gives you the information to help the customer:

Success:

“Ann, your e-Course helped me become more successful as a sales rep because I now know how to acquire the information needed to develop a relationship with potential customers and how to be successful in increasing my personal sales.”

Christina Tolea, First Phase Data, Winnipeg, Manitoba

Here is how YOU can develop a relationship with potential customers and increase your personal sales:

Be one of the first 5 to register for my one-to-one sales success e-Course starting on March 28th.

Why be one of the first 5?  Because I work individually and personally with each person & there are just 5 spaces still remaining.

In this e-Course you can:

  •     Learn how to create your own unique opening statement which will allow the prospect to become more comfortable and will end up in more sales for you.
  •     Use authentic words that will cause the prospect to trust you and feel that you are there to help her rather than “just get the sale” because we all love to buy, but we hate to be sold.
  •     Find out exactly how to create trust during the first call.
  •     Discover specific questions to ask the prospect that will motivate her to think and share important information you need to move forward with the call and the sale.

So what exactly is this e-course?

It is a self-paced study training program that shows you step-by-step how to feel more comfortable making outbound calls in a way that is authentically “you” and irresistible to your prospects.

Click here to see feedback from successful reps who have completed this course.

How will you benefit?

With this 4-week once-a-week one-to-one e-Course you can learn how to write your own scripts and e-mails that sound genuinely like you and motivate people to want to buy what you sell.

Boring and self-promoting wording in a sales call or voice mail message can lead to rejection and is a fully reversible condition. But if left untreated, it can hurt your business.

Get Rejection-Proof Skills

Whether you’re a beginner or polished sales professional, everything you say and write in your emails will become more compelling and effective.

  • Work At Your Own Pace
  • Work on it whenever and wherever you can.
  • Revisit and review as much as you like: The materials are yours to keep for life.

How it Works

As soon as you register, we will schedule a time to talk so you can describe your situation and I will let you know exactly how the course works and answer any questions.

Then I’ll send you the Week One workbook in a pdf document and assignment pages in a Word document.

After you review the workbook and complete the assignment pages, email your completed assignment pages to me.

I’ll review your assignments and send you an email to set up a date and time to talk and give you my ideas and suggestions and answer any questions you may have.

Click here to see more about this e-Course and how it can work for you.

Interested?

Send me a message and I’ll get back to you as soon as possible because I would love to work with you and help you achieve your goals.

And good news  . . .

. . .  BTA educational discounts apply for this course!

- Ann

PS:  The course begins March 28th and there are just five spaces still available.
PPS:  If you’re interested, Send me a message and I’ll get back to you as soon as possible.

 

 

Get Better Answers with This Question

ask-tnIt seems so simple.

Asking questions like:

  • Where did you buy your ____________?
  • How often do you buy ___________?
  • Which brand do you prefer?

The Problem

Prospects lose interest after hearing too many ordinary closed-ended questions.

There is a MUCH better question you can ask – to get the info you need.

The key to getting the best answers:

Keep questions open-ended.

Your initial question can establish rapport, trust and respect.

If they trust and like you they are more likely to buy.

You can get to know their needs and wants better if you ask the right questions.

These would be fact finding – open-ended questions.

Examples – good open-ended questions:

  • “What went into the decision to purchase your copier?”
    (NOT “why did you buy that copier” which puts them on the defensive.)
  • “How are you currently handling back order situations?”
    (NOT “do you have a second source in case you have a back order situation?”)
  • “How would you describe that experience?”

With these questions you can uncover information that will allow you to come back on a follow up appointment and have the information that can motivate them to purchase.

Looking for more ideas on the best questions to ask?

You will learn how to ask questions that get the information you need – in the shortest amount of time, when you are part of my e-course.

In this 4-week one-to-one coaching I will work with you privately to help you create opening statements that can eliminate rejection, create trust and earn new business for you in the next 28 days.

Because this e-Course includes 4 weeks of once-a-week private sales training & coaching where I will work personally with you, the course is limited to the first 10 who register.

When you join me in this one-to-one Sales Success e-Course,

You Will:

• Learn how to create your own unique opening statement which will motivate prospects to become more interested and end up in more sales for you and

• Use authentic words that will cause the prospect to trust you and feel that you are there to help her rather than “just get the sale.”

• Find out exactly how to create trust during the first call.

• Learn the 4 words never to say at the beginning of your outbound phone calls.

• Discover specific questions to ask the prospect that will motivate her to think and share important information you need to move forward with the sale.

• And much, much more.

To register and/or have a conversation about your goals, just send me a message.  I’ll get back to you as soon as possible.

 

Here’s wishing you a cool and happy day!

- Ann

 

Don’t Make Another Cold Call …

Brrrr...… until all of your inactive customers have been contacted.

Inactive customers – accounts who purchased something from you in the past – are often forgotten about or neglected.

A True Fact

An encouraging fact about this valuable group of people is that they are (usually) very receptive to your phone calls.

Calls made to these accounts are NOT cold calls.  They are warm calls and sometimes HOT calls.

These businesses know your company’s name.

They trusted you enough to buy from you at least once.

They are the easiest people to sell to.

Ask yourself three questions:

1.  Have all of your inactive customers been contacted during the past three months?

2.  Are all of your current and past customers aware of ALL of the products you have to offer?

3.  Do ALL of your customers buy everything they could possibly buy from you?

If you answered “no” to any of these questions – think about it:

Do you really want to start making cold calls before all of your inactive customers have been contacted?

If your focus is on bringing in new customers by cold calling BEFORE contacting inactive customers, you are leaving money on the table.

Begin Here

You can start contacting inactive (or “lost“) customers by snail mailing or emailing a good re-introductory letter.

There is an excellent win back the lost customer letter in this best-selling e-book containing 63 marketing and business letters you can copy and paste and send immediately.

Cold-calling Tips

After you have contacted all of your inactive customers, there are very effective ways to begin cold calling.

Take a look:

The scariest thing about cold calling

and

Are they listening to you?

and

Solving the gate-keeper dilemma

and

Use these 4 words and your clients will love you

and

How to avoid 3 costly mistakes that kill sales and waste time.

One-to-one Help and Coaching

The next one-to-one sales training e-Course begins on Wednesday. If you have questions or would like to enroll, please send me a message. I’ll get back to you ASAP.  Your BTA educational discount applies to this course!

Does it Always Come Down to Price?

price-writing-tnHas this ever happened to you?

You call a prospect and introduce yourself, your company and your products.

But before you have a chance to ask qualifying questions, the prospect asks:

“What’s your price?”

Important: 

If this prospect is a price shopper, think about this:

Low prices don’t build customer loyalty.

There will ALWAYS be someone who can try and beat your price.

If you want loyal customers, compete on value and not on price.

Don’t Be Shy

If you offer superior service, good product knowledge and excellent products, it is critical to let prospects know this – in every possible way.

When you focus on these positives and anything unique that differentiates you from competitors, you will attract fewer price shoppers.

A Shocking Statistic

According to the findings of a 15-year study conducted by an Atlanta-based sales training organization:

More than 90 percent of all salespeople volunteer a price decrease without being asked!

“More than ever before, customers are choosing to buy from a company not just because it offers a product with a fair price, but also because that company has good values.”
Vanessa Merit Nornberg

3 Ways to avoid the price-quote trap.

 If they ask:  “Can I get a better price?”

One way to answer:

“Yes you can.  When you order two, the item is $59 each. The next price break is at six and instead of $59 each, the price is just $54 each when you order six.  Shall I send you six today?”

When you don’t offer free shipping

If a customer asks for free shipping and your company has a policy of charging for freight, a positive answer works best.  “We’d love to provide free shipping, but we’re simply absorbing our shipping cost and that allows us to give you the low price you’re getting.”

 

Here’s wishing you a happy and productive day!
- Ann

PS:  The next one-to-one sales training e-Course begins on Wednesday. If you have questions or would like to enroll, please send me a message. I’ll get back to you ASAP and –  Your BTA educational discount applies to this course!

 

Are Your Prospects Vanishing? Here’s Why

sunset-horizon-tnIf this has happened to you, you are not alone.

You sent a proposal to a prospect and then never heard from her again.

Or you sent a free sample of your product to a prospect to evaluate and afterwards you were unable to reach her on the telephone.

What Happened?

After the first call, you had what you felt was a productive conversation about your products or service.

Or, they call you, appearing to be interested in what you have to offer.  They ask for a proposal and since you have all the information you feel you need, you take the time to develop and send a proposal.

And then …

The Vanishing Act

You don’t hear from her.

You leave a message and you don’t get a return call.

You call and leave another message.  And another.  (Bad sign.)

After awhile it becomes obvious.

Your prospect has either been kidnapped, died, or somehow vanished from the face of the earth, leaving no trace behind.

Or it could be they are procrastinating. They have put off reading your proposal or trying your product.

Or their plans have changed.

Whatever the reason, you need to find out what the situation is, so you can either cross them off your list or continue to follow up.

What to Do – in Advance of a Vanishing Act

During the first conversation:

  • Get the names of additional contacts within the company.  Ask: “In addition to you, who else is involved in the decision-making process?”  Or: “Who else in your company should I talk to about this?”
  • Get at least one other name – preferably two or three names of people you can contact in the future in case your prospect is unreachable when you make your follow-up calls.
    .
    Another Reason Why They Disappear
    .
    You did not get an “action commitment” during the first contact. Before you send anything, whether it’s a proposal or brochure or a product to evaluate, ask for a commitment.
    .
    Action Commitments
    .
    1.  “I’ll make a note to follow up with you next week.  Or will two weeks be better for you?”Whatever the answer, reconfirm the date.  If they say three weeks is better, you can say: “Good!  Let’s make plans to talk in three weeks and I’ll call you on July 28th. Okay?”
    .
    End the call by repeating the date and time of your telephone appointment: “I have you on my calendar for a 9:30 a.m. telephone call on July 28th and unless I hear from you otherwise, I will phone you then.”
    .
    Include the date and time for your telephone appointment in the note you send with your proposal or brochure or sample of your product.
    .
    2.  “After you review the proposal, what is the next step in the process?”  Then use #1 above,  Or –
    .
    3.  “After you try our product and if it works well for you, when will you be placing your order with us?”  Then use #1 above.
    .
    Get the perfect follow-up voice mail messages in the valuable 33-page e-book Voice Mail Tips & Scripts !
    .
    Feedback from Readers of this e-book: “The Best ROI in 18 Years!”
    .
    “Ann, thank you for what I would consider the best ROI percentage that I have ever experienced in 18 years. I downloaded and read just three pages in your Voicemail Tips -jotted down a short message to leave at a customer I have called four times in the last two weeks with no reply and she called me back the next day!”
    .
    Steve Sheffield, President
    Southwest Office Systems
    Vancouver, WA
    .
    “What’s fun to hear is the feedback I get from sales reps on how the tips have worked – so they really see the benefits and continue to utilize the techniques for more than just one day.”
    .
    Melinda Bonfig,
    Savin Corporation.
    Minneapolis, MN