Best Subject Line I’ve Seen and it Might Work for You

attention-grabbing-signFor your email to NOT be immediately deleted, your subject line needs to get attention and interest or curiosity.

Yesterday an interesting message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t usually read them unless there is something I want to order.

Emailing to customers can be challenging if you don’t want them to think:

“Oh, it’s her again. I don’t need to read this.”

But the subject line was so compelling I had to open and read the email.

This was the subject line:

Preferred Customer Alert

Wow! That immediately grabbed my attention because of the two specific positive power words:

“Preferred” and “Alert.”

Fact:

Marketing research has found that attention-getting positive power words motivate consumers to read emails and sales letters.

More positive power words you can use to attract attention:

Program, savings, exciting, convenient and excellent.  But not all in one sentence :)

There are other words that will increase sales, like these 7 words that made the sale by email.

And when you use these 4 words, your clients will love you.

Increasing Call-Back Rates

Students in my last e-Course said using specific positive power words in their voice mail messages have increased call-back rates. And who wouldn’t want to get more return calls after leaving hundreds of voice mail messages?

Boost Confidence and Increase Return Calls

If you have a co-worker or employee who is looking to boost confidence and increase sales, please forward this link because the next exclusive sales-building e-Course begins on Wednesday.

One-to-One Coaching & Sales Training

During this private one-to-one coaching I will work with you, personally, to provide positive motivation plus new marketing ideas and wording that can convince prospects to WANT to become your raving fans and paying customers.

Because I work directly with each person, class size is limited to 10 and there are just three spaces still available.

Send me a message if you would like more info about the course or want to register.

Here’s wishing you a cool and happy day!

Ann
P.S.: Your BTA Educational discount applies for this course.

This is What Happened when They Changed

dogwood-treeIn between cleaning the pollen from my car (beautiful Dogwoods bloom here in Springtime) I’ve been learning how to use an interesting (and new to me) email marketing system.

If you don’t plan on using email marketing, you can stop reading.

Change happens for a reason

For years I used one of the top 10 email marketing providers and was happy with their service, variety of templates, ease of use and especially helpful telephone support. The price was higher than most of their competitors, but . . .

. . . the knowledgeable and friendly telephone support seven days a week provided value that made the higher price worthwhile.

So, when you use one specific service for years and everything goes really well, it’s not easy to change.

I was not planning to change services.

Besides, there is the time-consuming learning curve when switching to a new email marketing provider:

Figuring out how to upload contacts, choosing a new template, how to edit the content, where to insert images, find reports, etc.

Then, my favorite email marketing provider began using a new automated system. A very annoying, time-consuming automated voice system :-(

Automated Systems Can Be Frustrating

This is a system that requires callers to first speak with an automated voice system that supposedly can understand human voices and respond appropriately.

That didn’t happen when I called.

The “voice” repeatedly asked me to repeat my request.

If a caller waits long enough – during which time the lovely automated voice system tries to help, but doesn’t – the caller can finally get through to a live human person.

When I complained about this, the kind, empathetic support person apologized and was very understanding.

Making the Change

Choosing between email marketing services can be complicated.

It’s good that most providers offer a free trial, so you can try before you buy.

Your choice depends on what is most important to you.

Is it

  • Great looking templates?
  • Ease of use?
  • Customer support?
  • Live, human telephone support?
  • Pricing?

Features and levels of support differ between the top 10 providers.

This is what I found with five (actually seven) of the top email marketing services.

Mail Chimp

One that was highly recommended was Mail Chimp, which was rated number one among some reviewers.

I tried it, even though the name sounded goofy.

For me – a non-technical person, it was difficult.

And . . . there was no telephone support available.

That one was easy to cross off the list.

iContact

One provider you might like to try is iContact – especially if you prefer an account representative who consistently follows up with you.

iContact has very high ratings among some reviewers.

For several different reasons, iContact didn’t work for me.

Campaigner – An Award-Winning Company

The email marketing provider that won PCMag’s best email software of 2015 was Campaigner.

One big plus that prompted me to try Campaigner was “24-7 phone support.”

When I spoke with Campaigner support people, they were helpful.

After using Campaigner for a few months, I realized I didn’t have time to wait on hold for 30 minutes when I phoned with a question about email or billing.

Vertical Response and Aweber.

Both are listed in most top 10 review sites.

Both have most of the features I prefer and offer pretty good support,

But nowhere did I find the excellent support my favorite company provides nearly 100 percent of the time.  But . . .

. . . this favorite email service is the provider now using an automated “voice” system.  The voice that supposedly can understand the human voice and respond appropriately.

Constant Contact

So, if you don’t mind paying a little more for fantastic, live telephone support plus a bunch of other good features . . . and you don’t mind listening to an automated voice system before reaching a live human person, try Constant Contact. 

Get Response

I am now using GetResponse, another highly rated email marketing service.

So far, since I first signed up, their (live and human) telephone and chat support has been excellent.  With GetResponse.com, telephone support is available Monday through Friday from 9am to 5pm Eastern time. And I’ve never had to wait on hold more than five minutes.  Chat is available 24/7.

If you have suggestions or information to share about your favorite email marketing service, please send me a message.   I would love to hear your opinion!

Update November 22nd, 2016:

Get Response telephone and chat support is still excellent.  You can try it free for 30 days!

Update February 18, 2017:

Get Response telephone and chat support is still the best I’ve found. No long waiting to speak to someone (a live human) by phone.  Most calls are answered after two rings.  Amazing!

Update August 29th: Get Response  is having an “end of summer sale” at great prices – starting at just $12.75 per month for 1000 contacts!

Disclaimer: If you buy anything I recommend in this or any of my communications, I may receive some kind of affiliate commission. I only recommend products or services that I really love, use and would happily share with friends and family even if my only compensation was home-made Chocolate Chip cookies (mmmm … home-made Chocolate Chip cookies).

PS – There is still space available in my next sales-building e-Course

PPS – BTA Educational Discounts apply for this courseSend me a message if you would like more info.

 

4 Email Mistakes that Make You Sound Rude and Uncaring

wrong-way-medWhenever you place your fingers on the keyboard, you have an opportunity to lift someone’s spirits — or sink them.

Eventually, your words will reach a living, breathing, feeling human being.

The thing I would love you to think about is:

Emails are important. They matter.

When you follow up with a prospect who asks you to email a quote on a specific product they are considering buying, you may think s/he is already sold.

Wrong.

They are not sold.

If they were already sold, you would have the order.

Four follow-up email mistakes that sound rude and uncaring. (And you DO care, right?)

  1. “The quote is $5,000.”
    (Writer of this email was obviously in a hurry and didn’t have time to list benefits & a call to action.)

(End of email, with writer’s name.)

  1. “Here is the quote you asked for. $5,000.”
    (Same mistake as #1.)

(End of email, with writer’s name and title.)

  1. “This is the quote you requested. It is $5,000 and is only good for today. The price goes up tomorrow.”
    (A hard-sell email; not friendly.)

(End of email, with writer’s name, title and phone number.)

  1. “I sent you a quote two days ago and haven’t heard back from you.”
      (Sounds a lot like nagging :(

(End of email, with writer’s name, title and phone number.)

These are actual emails I have seen.

Do they sound friendly?

No.

They sound rude and like “I don’t care if you buy or not.”

It doesn’t take much time to write a nice, friendly email that lets the prospect know their business is important to you.

A Friendly and Polite Follow-up Email:

“Thank you for the opportunity to quote on _________________.
You will enjoy the time saving and cost-saving benefits of this ___________.

“Your quote is $5,000. The vendor has informed us the price will be increased next month, so it’s best to let me know your decision as soon as possible.

“If you have questions, feel free to phone me at ______________.

“I look forward to working with you.

“Have a great day!”

(your name, title & phone number)

 

A Personalized and Warm Email Response to a Question

Just today I received a warm and friendly email as an answer to a question I emailed to my favorite skin care company.   Here it is:

Hi Ann,

Thanks for writing in with your great questions!

All of our skincare can be used together or separately!  We do suggest . . . (she included important information about using the products.)

I hope that answers your questions!

Much love,
Aubrey

You can see more email tips on these pages:

7 Words that Won the Sale by Email

Your Clients Will Sell for You

Four Bad Habits that Hurt Sales

An Unexpected Response to One Email

And . . .

You can use the 63 effective copy & paste letters in this e-book – as sales-building emails.