For your email to NOT be immediately deleted, your subject line needs to get attention and interest or curiosity.
Yesterday an interesting message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t usually read them unless there is something I want to order.
Emailing to customers can be challenging if you don’t want them to think:
“Oh, it’s her again. I don’t need to read this.”
But the subject line was so compelling I had to open and read the email.
This was the subject line:
“Preferred Customer Alert“
Wow! That immediately grabbed my attention because of the two specific positive power words:
“Preferred” and “Alert.”
Marketing research has found that attention-getting positive power words motivate consumers to read emails and sales letters.
More positive power words you can use to attract attention:
Program, savings, exciting, convenient and excellent. But not all in one sentence
There are other words that will increase sales, like these 7 words that made the sale by email.
And when you use these 4 words, your clients will love you.
Increasing Call-Back Rates
Students in my last e-Course said using specific positive power words in their voice mail messages have increased call-back rates. And who wouldn’t want to get more return calls after leaving hundreds of voice mail messages?
Boost Confidence and Increase Return Calls
If you have a co-worker or employee who is looking to boost confidence and increase sales, please forward this link because the next exclusive sales-building e-Course begins on Wednesday.
One-to-One Coaching & Sales Training
During this private one-to-one coaching I will work with you, personally, to provide positive motivation plus new marketing ideas and wording that can convince prospects to WANT to become your raving fans and paying customers.
Because I work directly with each person, class size is limited to 10 and there are just three spaces still available.
Send me a message if you would like more info about the course or want to register.
Here’s wishing you a cool and happy day!
P.S.: Your BTA Educational discount applies for this course.