Has this ever happened to you?
You call a prospect and introduce yourself, your company and your products.
But before you have a chance to ask qualifying questions, the prospect asks:
“What’s your price?”
If this prospect is a price shopper, think about this:
Low prices don’t build customer loyalty.
There will ALWAYS be someone who can try and beat your price.
If you want loyal customers, compete on value and not on price.
Don’t Be Shy
If you offer superior service, good product knowledge and excellent products, it is critical to let prospects know this – in every possible way.
When you focus on these positives and anything unique that differentiates you from competitors, you will attract fewer price shoppers.
A Shocking Statistic
According to the findings of a 15-year study conducted by an Atlanta-based sales training organization:
More than 90 percent of all salespeople volunteer a price decrease without being asked!
“More than ever before, customers are choosing to buy from a company not just because it offers a product with a fair price, but also because that company has good values.”
– Vanessa Merit Nornberg
If they ask: “Can I get a better price?”
One way to answer:
“Yes you can. When you order two, the item is $59 each. The next price break is at six and instead of $59 each, the price is just $54 each when you order six. Shall I send you six today?”
When you don’t offer free shipping
If a customer asks for free shipping and your company has a policy of charging for freight, a positive answer works best. “We’d love to provide free shipping, but we’re simply absorbing our shipping cost and that allows us to give you the low price you’re getting.”
Here’s wishing you a happy and productive day!
PS: The next one-to-one sales training e-Course begins on Wednesday. If you have questions or would like to enroll, please send me a message. I’ll get back to you ASAP and – Your BTA educational discount applies to this course!