Kathryn is a tenured professor at a university in Maryland.
She is a runner, a talented writer and a lover of dogs and Yoga.
(This is not actually a photo of Kathryn, but it IS a Yoga pose.)
Kathryn wants to bring Yoga to everybody, especially to people who believe they are not the “Yoga type.”
To draw more folks to her Sunday Yoga classes, she spreads the word through friends, neighbors, students and email.
Her email is a creative attention getter.
“I am again leading Good Karma Yoga on Sunday, 4 pm, for EVERYBODY!
“We especially welcome skeptics, doubters, newbies, anxious people, un-flexible people, not-stretchy people, old people, broke people, broke-down people, thick people, intimidated people.
“We have mats and everything you need.
“We ask a donation of $5, more if you can afford to share.
“All money goes to yoga for those who cannot afford to access yoga.
“Good for you; good for others; good karma.
“Bring your kids for the Good Karma Yoga if they are over 11.
“I promise you will be glad you did.
“Wear comfortable clothes.
“Every Sunday at 4 pm.”
Kathryn’s first Yoga class – after spreading the word – was filled with 40 new Yoga students!
On another subject, you can see a different type of creative marketing on this page.
PS – Update: the “skeptics” who were part of Kathryn’s first Good Karma Yoga class have been back Sunday after Sunday.