Why Bother to Leave a Voice Mail Message?

question-mark-block-tnYou probably already know this from experience, but unfortunately . . .

. . . only a small percentage of prospects will return calls.

So, should you just forget about leaving a voice mail message?

Or . . .

. . . can you use voice mail to your benefit?

You may feel that, because prospects often do not call back, leaving a voice mail message is a waste of time.

But . . .

. . . think about this:

Voice mail is a form of communication, like email or text messages.

Don’t let the one-way aspect of voice mail stop you from taking advantage of its benefits.

When the prospect hears benefits – for her/him – s/he WILL listen as long as the benefits are included in the first 6 seconds of the voice mail message.

There are some messages that will not be returned, like this one:

“Hi -This is [name of caller]. I’m the senior account executive with XYZ Consulting Services. We are the world’s largest Web Site designing company, for many different types of businesses all over the world.

”Basically, I wanted to introduce myself. So when you have a chance, call me. Once again, this is [name of caller] from XYZ at (his Web site address) and the number is (his telephone number). Thanks. I hope to hear from you soon.”

What do you think?

Would you have called him?

Did you read any benefits for the listener?

It may be important that he is the “senior account executive” – or it may sound like he was just trying impress.

And to hear that his company is the world’s largest, how does that benefit the listener?

A much more effective voice mail message:

“Hi. This is _________ with XYZ Consulting Service at (telephone number). I noticed you’ve been making some changes to your web site www.annbarr.com and I have some ideas about how to add a few elements to your site that would greatly increase traffic. We’ve done this for (insert well-known person or firm in the industry) and they’ve achieved (specific positive results). Let’s talk. My number is (repeat number). I’ll try getting back to you as well.”

That message will be returned 90 percent of the time because it is about benefits for the prospect.

Unless a voice mail message is really bad, people do listen to voice mail, and you can use it to your advantage.

One advantage of voice mail is that it lets prospects know that you’re attempting to reach them.

You can also remind them of your company name and business, keeping it fresh in their minds along with solutions you can provide.

It sets the connection in motion; your prospects might forward your message to others in the company, who, in turn, save it for later, or they look up your company on the Internet, etc.

Prospects who don’t return calls are often considering what you have to offer.

It is not unusual for a prospect, once you get them on the phone, to say something like, “I listened to your voice mail and looked at your website.”

It is also not unusual for prospects to be prepared to talk when you call because they’ve researched your company.

Remember that the ball is in your court, so it is to your benefit to leave a compelling voice mail message if you want a call back.

Click Here to see 3 Reasons Why it’s Important to Leave a Voice Mail Message.

You can see effective voice mail tips on this page

Get Voice Mail Tips & Scripts here

The Worst Ever Voice Mail Messages and What to Say Instead

Some voice mail messages are unbelievable.Annoyed-woman-on-phone

You may have received one or two of these unbelievable messages.

Like the person who is eating while leaving the message.

Or someone who is chewing gum.  Not sure which is worse.

Then, the worst:

A sales rep making a cold call who actually yawned while reading (yes, reading) his voice mail message. True.

This voice mail was so shocking, I played it over and over again to make sure he really was yawning.   He was.

Two more voice mail mistakes:

1.)    Leaving only a name and number for a call back.

Some may think that not leaving a company name is an attention getter. But if the prospect returns the call and realizes it is a salesperson trying to sell something, this tactic will leave a negative impression.

There goes that first impression :-(

When leaving a message on voice mail, be sure it offers a hint of a benefit/result that sparks curiosity, but does not talk about your products or services.

2.) Saying “I’ve left 3 other voice mail messages for you and haven’t heard back from you.”  

(Otherwise known as “how to annoy a client.“)

There is a MUCH better way to get your point across and motivate the listener to return your call.

This is an example of a third or fourth voice-mail message you can leave (tactfully) for the client who did NOT return your calls:

Script

“Hello [customer’s name]. This is [your name] at [your telephone

number] calling from [your company]. I’m sorry we’ve

been unable to connect, but I want to let you know that [time sensitive

benefit, i.e., “sale ends on the 30th of this month”] and I

would hate to see you miss out on this opportunity. Please call

me at [your telephone number.]”

You can get more voice mail scripts in my e-book Voice Mail Tips and Scripts on this page .

Better yet:

Join me for a private one-to-one coaching and training e-course designed specifically for you and your situation.  Contact me  and I’ll get back to you within 24 hours. I would love to hear from you!

Come on in!

- Ann

p.s.  Learn why clients don’t return calls on this page
at http://jmgroup.net/blog/ann-barr/