The End of Voice Mail?

man-earphones-medFrom Destinationcrm.com “Companies are losing a lot of business opportunities because people are not leaving voice mail messages.”

Recent statistics from Forbes magazine show that 80 percent of callers sent to voicemail do not leave messages because they don’t think they’ll even be heard.

And yet, voice mail messages that are helpful reminders or actually solve problems CAN get returned. Maybe not with just one voice mail message or two or even three.

Do they need what you can provide?

Three voice mail messages I received last year from the same person were attention getters because I needed the service her company provided.  The messages were a week apart.  I did not return the calls until after the 3rd voice mail message.  But I’m glad I did.

Why 3 voice mail messages? 

Because the caller was pleasantly persistent.  (Very important.) 

The purpose of those three messages:

It was time to renew my AAA (American Automobile Association) membership.

Why didn’t I return the call the first time? Or the second time?   Procrastination on my part. (Some of YOUR prospects may also be procrastinators and will need to hear more than just one or two voice mail messages…just saying.) 

When I finally called back after listening to the 3rd voice mail message – and renewed the membership, I was sooo glad I did because a week later, this happened.

An Unexpected Problem

It was a scorching hot August day (100 degrees) in the middle of the afternoon.

I walked out of the grocery store holding two bags full of groceries…including my favorite chocolate ice cream.

But then … my car wouldn’t start.

Instead, there was a sad clicking sound.  Ugh.  Dead battery.

Worried about how fast the ice cream would melt, I phoned triple A and – wow – they were there in less than 10 minutes with the battery for my car!

At that moment I was grateful for the 3 voice mail reminders to renew the triple A membership.  Really grateful.

“If at first you don’t succeed…”

”Some of your prospects and clients could also be grateful for receiving multiple voice mail messages from you. You may be discouraged after not getting a call back after the 1st or 2nd voice mail message, but think about the example of success after I listened to 3 voice mail messages from the AAA, returned the third call and made the purchase. Whew.

You can leave an irresistible voice mail message

This is an excellent voice mail example from page 14 of Voice Mail Tips & Scripts –

“Hi Ann. Brian Kelly with XYZ Consulting Service at (his telephone number). I noticed you’ve been making some changes to your web site AnnBarr.com and I have some ideas about how to add a few elements to your site that would greatly increase traffic. We’ve done this for (person/firm in my industry who I might know) and they’ve achieved (important results). Let’s talk. My number Is (his phone number). I’ll try getting back to you as well.”

Important:  This message was not about his company. It was about my business and my desired results. That message definitely prompted a call back.

In Voice Mail Tips & Scripts, you’ll see 12 effective voice mail messages and much more, including:

  • The 5 steps in an effective voice mail message.
  • Step-by-step worksheets you can use to create your own unique voice mail message.
  • Find out how to avoid the biggest voice mail time wasters!
  • 12 proven successful scripts for different voice mail message situations.
  • Learn the tactful way to word your voice mail message to the prospect who did not return your first call . . . and your second call . . . and your third call.
  • Discover the six deadly voice mail mistakes that will get your call deleted!

Because Voice Mail Messages are Important:

When you see the description of this 33-page e-book here, the price is listed at $9.97, but today through Saturday, Feb. 10th, your cost is just $2.97.

“The best ROI in 18 years!”

“Ann, thank you for what I would consider the best ROI percentage that I have ever experienced in 18 years. I downloaded and read just three pages in your Voicemail Tips ebook -jotted down a short message to leave at a customer I have called four times in the last two weeks with no reply and she called me back the next day!”

Steve Sheffield, President. Southwest Office Systems, Vancouver, WA

Think about it:
When you leave a compelling voice mail message for a prospect, you may be solving a problem or communicating a solution for someone looking for exactly what you can provide.

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The Worst Ever Voice Mail Messages and What to Say Instead

Some voice mail messages are unbelievable.Annoyed-woman-on-phone

You may have received one or two of these unbelievable messages.

Like the person who is eating while leaving the message.

Or someone who is chewing gum.  Not sure which is worse.

Then, the worst:

A sales rep making a cold call who actually yawned while reading (yes, reading) his voice mail message. True.

This voice mail was so shocking, I played it over and over again to make sure he really was yawning.   He was.

Two more voice mail mistakes:

1.)    Leaving only a name and number for a call back.

Some may think that not leaving a company name is an attention getter. But if the prospect returns the call and realizes it is a salesperson trying to sell something, this tactic will leave a negative impression.

There goes that first impression :-(

When leaving a message on voice mail, be sure it offers a hint of a benefit/result that sparks curiosity, but does not talk about your products or services.

2.) Saying “I’ve left 3 other voice mail messages for you and haven’t heard back from you.”  

(Otherwise known as “how to annoy a client.“)

There is a MUCH better way to get your point across and motivate the listener to return your call.

This is an example of a third or fourth voice-mail message you can leave (tactfully) for the client who did NOT return your calls:

Script

“Hello [customer’s name]. This is [your name] at [your telephone

number] calling from [your company]. I’m sorry we’ve

been unable to connect, but I want to let you know that [time sensitive

benefit, i.e., “sale ends on the 30th of this month”] and I

would hate to see you miss out on this opportunity. Please call

me at [your telephone number.]”

You can get more voice mail scripts in my e-book Voice Mail Tips and Scripts on this page .

Better yet:

Join me for a private one-to-one coaching and training e-course designed specifically for you and your situation.  Contact me  and I’ll get back to you within 24 hours. I would love to hear from you!

Come on in!

- Ann

p.s.  Learn why clients don’t return calls on this page
at http://jmgroup.net/blog/ann-barr/