This is what happened:
The grass was growing taller in my front yard.
The weeds were everywhere.
Not a pretty sight.
Then the rain started falling . . . softly at first with a soothing pitter-patter sound against the windows, but soon turned into a very loud thunderstorm that frightened my cat Zoey.
The rainstorm cooled the temperature down, which was a relief after five straight sweltering days of 90 degree hot and humid weather.
But the cooling rain resulted in taller grass and more weeds.
My lawn looked worse than ever.
Most of my neighbors cut their own grass, but I don’t own a lawn mower. . . and don’t want to.
And that’s not all.
The person who cut the grass and took care of my lawn for 10 years had moved to another state.
I searched the Internet for a local lawn maintenance service and found Thumbtack.com with the headline: “A local pro for every project.”
Sounded good, so might as well give it a try.
I filled in the form with my name, email address, plus the service I was looking for and then submitted the information.
Within an hour, four bids from local lawn care services arrived by email.
All were pretty much alike with services I needed and references, plus prices.
There were good “before and after” photos of pretty green grass and colorful flowers.
Hmm . . . how to decide?
But the decision became easier because . . .
. . . one email stood out from the others with words that grabbed my attention.
I obviously had a need, and these seven words in one email jumped out:
“We can do it anytime on Thursday.”
Great! We exchanged emails and a phone call. I hired them.
Funny thing about words in emails.
They can help or hurt or just be boring.
The words in emails can lose a sale or win a sale.
But I needed to have my grass cut – soon – and this company said they could fill the need.
And that proves you don’t have to be cheaper to win new clients.
They did the job very well. They have a new client.
Are you looking to send persuasive marketing emails to prospects and customers?
You can get a sales-building e-book with 63 time-saving prewritten copy and paste business + marketing letters and emails on this page.
Click here to see the complete Table of Contents you can use for just about any business or marketing situation.