How can you make a good impression and set a new appointment without cold calling?
How do you get straight to the decision maker without making a phone call?
If you are making call after call and reaching too many voice mail messages, and you are unable to get through to the decision maker, there is something you can do to get directly to her or him.
Confession:
It takes more time than making cold calls, but you get better results – and no rejection.
It is what I did at the beginning of my sales career to motivate decision makers to call me. I took the time to do this because I was ambitious, motivated and wanted to prove that my method would actually work.
This is what I did
I composed and printed a convincing letter directed at the needs of law firms because my company at the time had a product that would solve their problems.
Then I took a list of 150 law firms (with decision-makers’ contact names) home with me one weekend, along with 150 envelopes and 150 stamps.
During the weekend at home I hand addressed all 150 envelopes with contact name, including the return address of my company, signed 150 letters, stuffed them into the envelopes, put a stamp on each one and mailed them. Yep. Snail mail.
Because:
A handwritten, personally-addressed letter usually goes (unopened) from the secretary directly to the decision maker. I know this because in a previous life I was a secretary.
.
A Wonderful thing happened next
A few days after I mailed the letters, calls came in for ME from top people in the law firms who received my letters. Nice!
They requested an appointment with me and I made my first big sale of six units. Woo Hoo!
I have included this “letter to request an appointment” on page 11 of my 76 page e-book which also contains a compelling testimonial request letter & fax-back form along with 63 copy-and-paste business and marketing letters.
Click Here to see the complete table of contents of this sales-building e-book with 63 ready-to-use marketing and business letters you can also send as emails.
This powerful e-book includes:
- Introductory Letters
- Letter to request an appointment
- Sales Letters
- Collection Letters
- Anniversary Letter
- Special Announcement Letters
- Letters of Recognition
- Congratulatory Letters
- New ownership, new location, notice of company name change, follow-up and thank-you letters
- Testimonial request letter and fax-back form
- Letters to win back inactive customers
Click here to see the complete table of contents of the 63 compelling copy & paste letters and emails you can use starting today.
