Losing Customers is Not a Lost Cause

woman-sadYou CAN win back those lost customers with compelling letters or emails..

Here is one of the successful “win back the lost customer” letters included in my most popular-ebook. (It is one of 63 powerful copy-and-paste marketing & business letters you can also use as emails.)

Win Back the Lost Customer Letter

Dear [ customer name]

It bothers me to lose a good customer; that’s what compelled me to write.

Not long ago, you decided to discontinue purchasing [ products or services] from [ your company name].

I’d personally like to ask you to reconsider your decision.

First, let me share what we hear from customers like you who switched to another company – and have now switched back to [your company name]. Many tell us they were simply not getting the same good service they got with [your company name], nor did they get the savings they expected.

Here’s another real difference. With the [ your company name] [ special program you offer], you enjoy the convenience of [ benefits of your program], which means you’ll never again [ experience inconvenience] [ of not having benefits of your program]. You’ll benefit from a substantial savings on [ savings experienced by using/buying your services or products].

Finally, the enclosed savings coupon is yours to use as you please. Simply call us at [ your telephone number] by [ ending date of special offer], and order any [ products or services] you need. We look forward to serving you again and earning your business.


[ your name]
[ your title]

Enclosure: Savings Coupon

Click Here to see the table of contents of this sales-building e-book with 63 powerful copy-and-paste marketing and business letters you can also use as emails to stay in touch with your customers.


Go here to find out more about how to win back inactive customers.