“To write is human, to receive a letter: Divine!” – Susan Lendroth, author
Have you ever received a letter that changed your day?
Not an email message, but a real letter on paper inside an envelope with a postage stamp and mailed through the postal system. Yep … snail mail.
Think about it: Your words in an actual letter have the power to change someone’s day, week or month.
And you never know what kind of impact your letter might have.
The Letter that Changed my Day, Week and Month
During my first sales job, I needed a fool-proof way to get my message in front of 150 decision makers – quickly and without making 150 cold calls.
This is what happened
I composed and printed a personalized, convincing letter directed at the needs of law firms because my company at the time had a product that would solve their problems.
Then I took a list of 150 law firms home with me one weekend, (with decision-makers’ contact names) along with 150 envelopes and 150 stamps and 150 small colorful flyers.
During the weekend at home I hand addressed all 150 envelopes with contact name, including the return address of my company, signed 150 letters, stuffed them into the envelopes with the flyer, put a stamp on each one and mailed them.
Why did I do this?
Because a handwritten, personally-addressed letter usually goes (unopened) from the secretary directly to the decision maker. I know this because in a previous life I was a secretary.
.A Wonderful thing happened next
A few days after I mailed the letters, calls came in for ME from top people in the law firms who received my letters. Nice!
They requested an appointment with me and a demo of the product. Result: I made my first big sale of six units. Woo Hoo!
I have included a version of this “letter to request an appointment” on page 11 of my 76 page e-book which also contains an attention-getting testimonial request letter along with 63 copy-and-paste business and marketing letters.
The Importance of Writing Thank-You Letters
After the sale of those first six units, I composed, wrote and mailed personalized thank-you letters to the decision makers who purchased my products. These letters resulted in referrals!
If you have thought about writing a compelling, personalized thank-you letter to one or more of your clients, you can digitally download, copy and paste nine different thank-you letters – plus 53 additional business and marketing letters – in my e-book on this page
A well-written personalized letter really can change someone’s day or change YOUR day!
Happy letter writing!