This word is rarely used in a business setting.

But using it in the right situation and in a genuine way makes a big difference.

One example of how this 4-letter word earned a sale – true story:

I phoned the local newspaper to cancel my subscription.

The person I spoke with at the newspaper used all the right words – especially one compelling “positive power” word – to try and change my mind.

First she said, “I’m so sorry you have decided to cancel.”
(She sounded as though she meant it.)

Her important question:

“May I ask why you would like to cancel your subscription?”

I was truthful, and answered: “Because I get most news online and don’t usually have time to read the newspaper.”

Her response was to describe a new “special offer.” 

After telling me about the offer she asked: “Would you like to try that for 14 weeks?” 

I said “yes!”

It was an offer I couldn’t resist, especially when she used that persuasive 4-letter word.  

What was that magic word – and how did she use it?

“We would LOVE to keep you as a subscriber.”

Three reasons she earned the sale: 

(1.)  I felt as though she really cared and didn’t want to lose me as a subscriber.
(Whether that was true or not, it was the impression she communicated.)

(2.)  I didn’t want to say “no” because she used all the right words and – honestly – I felt she deserved the sale.

(3.)  She asked for the sale!

If you have not been using the word love in your conversations with prospects and clients because you feel it is not professional…

… think again.

Because it works!

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Thanks for reading – here’s wishing you a beautiful day!

Ann
PS. If you know a friendly, positive person who feels s/he is not cut out for a sales position (but you disagree) please forward this post to her or him.