How to Win New Customers Creatively

m0851-55542-unsplashOn a beautiful summer day in June my Aunt Ginny found a marketing flyer on her front doorstep.  It was from George Hill, a local handyman, plumber, electrician, painter; you name it.

This flyer won dozens of new customers for George and if you can write poetry, you can do the same for your business.

A Unique Approach

Have you ever read a flyer that made you smile?  This one did just
that.  And it got results. George acquired dozens of new customers quickly
with this attention-getting flyer– and still counting.

I needed some work done on my deck and after reading his flyer I
called George. He came to my house, gave me an estimate and I hired
him. He did a great job!  I gave George’s flyer to my next-door
neighbor and George acquired another customer.

This one flyer made the rounds of my neighborhood and George was busy with work for the next three months.

George’s Creative Marketing Flyer

I enjoy working around the house

Building a shelf or catching that mouse

I can fix a leak or clean your garage

And by the way of introduction,

My name is George.

Electrical, painting, any chore at all

I will provide estimates and references . . .

Just give me a call.

You will be happy with my reasonable rates

So for all seasons, get your house and garden in shape.

Free Estimates

20 Years Experience

Licensed & Insured

Call me today (George’s name and cell phone number)

Then a list of his services: painting, licensed plumber, roofing, yard
work, etc.

and –

“Present this flyer for an easy 10% off”

How You Can Do the Same

Have you ever thought of writing a poem about your product or
services?  It is a great way to create attention and interest.

Before writing any type of sales letter, email or marketing flyer, use
the tried and true copy-writing formula, AIDA:

A – Attract the reader’s attention

I – Arouse the reader’s Interest in the offer.

D – Stimulate the reader’s Desire to take the desired action.

A – Ask the reader to take the action requested.

You are invited to…

… get more good ideas and marketing tips when you sign up for my newsletter here!


… You will get specific profit-producing strategies for your unique situation in my one-to-one 4 week once-a-week e-Course with personal coaching and sales training.

Interested? Use this registration form and email to me when completed.

Good news: You can apply your BTA Educational discount for this course!

Thanks for reading – here’s wishing you a creative day!

PS. If you know a friendly, positive person who feels s/he is not cut out for a sales position (but you disagree) please forward this post to her or him.



This 4-Letter Word Earned a Sale

william-iven-8515-unsplashThis word is rarely used in a business setting.

But using it in the right situation and in a genuine way makes a big difference.

One example of how this 4-letter word earned a sale – true story:

I phoned the local newspaper to cancel my subscription.

The person I spoke with at the newspaper used all the right words – especially one compelling “positive power” word – to try and change my mind.

First she said, “I’m so sorry you have decided to cancel.”
(She sounded as though she meant it.)

Her important question:

“May I ask why you would like to cancel your subscription?”

I was truthful, and answered: “Because I get most news online and don’t usually have time to read the newspaper.”

Her response was to describe a new “special offer.” 

After telling me about the offer she asked: “Would you like to try that for 14 weeks?” 

I said “yes!”

It was an offer I couldn’t resist, especially when she used that persuasive 4-letter word.  

What was that magic word – and how did she use it?

“We would LOVE to keep you as a subscriber.”

Three reasons she earned the sale: 

(1.)  I felt as though she really cared and didn’t want to lose me as a subscriber.
(Whether that was true or not, it was the impression she communicated.)

(2.)  I didn’t want to say “no” because she used all the right words and – honestly – I felt she deserved the sale.

(3.)  She asked for the sale!

If you have not been using the word love in your conversations with prospects and clients because you feel it is not professional…

… think again.

Because it works!

Get good ideas and marketing tips when you sign up for my newsletter here!


… You will get more profit-producing ideas for your unique situation in my one-to-one 4 week once-a-week e-Course with personal coaching and sales training.

Interested? Use this registration form and email to me when completed.

Good news: You can apply your BTA Membership discount for this course!

Thanks for reading – here’s wishing you a beautiful day!

PS. If you know a friendly, positive person who feels s/he is not cut out for a sales position (but you disagree) please forward this post to her or him.


6 Essential Words

deleece-cook-1167525-unsplash6 Essential Words Get Attention Fast.

Why do these words matter?

Because they MOTIVATE prospects to become mentally involved in the conversation.

When you use one or two of these words in your introductory statement or email, you will capture your prospect’s attention immediately.

What are these 6 words?

They are known as “Positive Power Words.”

When you fit one or two into your presentation (in a way that makes sense), something good happens – the prospect LISTENS to you and becomes interested in what you’re saying!

6 Positive Power Words

1.) Entitle

2.) Program

3.) Qualify

4.) Flexible

5.) Preferred

6.) Alert


A great attention-getting subject line to use when emailing clients to warn them about fraudulent telemarketers:

“Consumer Alert”

This is from Week 2 of the one-to-one e-course – and that subject line can double your open rate!

You will get more attention when using one of the Positive Power Words in a “High-Impact-High-Gain” question (page 7 in Week 2 of the e-course.)

A request:

If you know someone who is starting out in sales or wants to improve closing rates, please forward this post to him or her.

Thanks for reading – here’s wishing you a beautiful day!


PS: The next one-to-one e-Course begins on Thursday.
You can get the (no obligation) registration form on this page.
Questions? Please Email to

PPS:  Good News – Your BTA educational discounts apply for this course!

PPPS: Positive feedback:

“Ann, during your e-Course I have gotten more confidence in speaking and relaying to people the information I need in order for me to help them. People seem to respond and open up to me with more information. Thank you!”

- Grace Dace,
Maunakea Integrated Solutions

Honolulu, Hawaii

“After taking part in Ann Barr’s four-week e-Course, I’ve been more comfortable making calls and I’m getting better response from prospects during the calls. Thank you, Ann!”

- Jonathan Thacker,
Indiana Business Equipment

“Everything I have learned in this course, I have been using now on a daily basis. I have been able to have better conversations with prospects and customers because of changing the way I phrase questions. Also, using the cold call email you helped me with, I have gotten more responses. Thank you, Ann!”

- Jessica Whittle, The Fax and Printer Guy
Halifax, Nova Scotia

“Ann, Your e-Course helped me become more successful as a sales rep because I now know how to acquire the information needed to develop a relationship with potential customers and how to be successful in increase my personal sales.”

- Christina Tolea, First Phase Data
Winnipeg, Manitoba

“This whole course has been a HUGE help to me because I started off not wanting to do this job. I have since been working on this more and really enjoy what I have learnt and seeing the results and rewards pay off. Thanks Ann!!”

Kevin Norton, Allvan Equip
Seatac, Washington


Why She is Unforgettable

markus-spiske-1375298-unsplashThe gift of a new Chromebook was an unexpected surprise.

Not being a technical person I didn’t realize how different a Chromebook is from my HP laptop. But… wow… it is very different. Some folks LOVE their Chromebooks. I am not there…yet.

The challenge came when I needed to upload my contacts in Excel to AWeber (an email marketing platform ) using the Chromebook, because I learned that Chromebook does not include Excel. (Yikes!) Instead, there are “Google Sheets.”

To make a long story short, I needed help – really needed help – and support from AWeber. Fortunately, AWeber provides live HUMAN telephone support. And not just ordinary support; knowledgeable and patient support.

This is Why She is Unforgettable

Amanda, the Customer Solutions Specialist at AWeber, stayed on the phone with me for nearly an hour, guiding me through the steps I needed to take to make sure my contacts were in my account at Aweber. (My 8th grade teacher would have said Amanda had the patience of Job.)

I said it before and I’ll say it again: Thank you Amanda!

You May Also be Unforgettable to Your Clients

Doing your job every day, making sales, answering questions, helping your clients solve problems – could be part of your life. You may not realize the real value you bring to your clients, but when you look back at the end of the day, think about what you have accomplished, problems you have solved, and you might have become unforgettable – and valuable – to your clients.

Thanks for reading – here’s wishing you a beautiful day!

PS – My next one-to-one private sales training and coaching e-Course begins on Wednesday. To find out how this course can fit into your situation, phone me (757) 463-0924 or send an email and I’ll get back to you ASAP.

PPS – Good news! Your BTA educational discount applies to this course!


He did Not Want This Job

jeshoots-com-219388-unsplashWhy didn’t he want this job?

Maybe it was a dislike of the word “salesman.”

It could have been because he felt he didn’t have the right kind of personality…

… or thought he wouldn’t be good at it.


He IS good at this job!

For Three Important Reasons

1.) His product knowledge is excellent.

2.) His attitude is friendly and professional.

3.) He WANTS to be good at this job.

I’ve never met Kevin, but after working with him on the phone and by email, we both discovered that he is VERY good at his job.

This is what he wrote after completing the e-Course:

“This whole course has been a HUGE help, as I started off not wanting to do this job role. I have since been working on this more, and really enjoy what I have learnt and seeing the results and rewards pay off. Thanks, Ann!”

Kevin Norton, Alvan Equipment
Seatac, Washington

You may know someone like Kevin who is not completely confident at the beginning of a new sales position. If you do, please forward this post to him or her because it often takes a person outside of the company to help uncover talents and skills that may have been hidden for one reason or another.


To find out if my private one-to-one coaching and training fits with your situation, call me at 757.463.0924 or send an email: and I’ll get back to you as soon as possible. I look forward to talking with you!

Here’s wishing you a beautiful day!

PS – Your BTA membership discount applies to this course!