8 Compelling Words

ashley-whitlatch-MGKGuMP9nLY-unsplash (1)If you have ever gotten a phone call from an angry or annoyed client, this message is for you.
The call-
It was a rainy Tuesday morning when the call came through to Brenda in Dallas. The receptionist said an angry customer had a complaint. Brenda was told to try and help solve this problem. On that day I was teaching a sales training and customer service class at Brenda’s company.

The course was divided in half so customers could be taken care of during the class.

On Tuesday Brenda was in the “taking care of customers” half of the group.

We found out later how Brenda calmed the angry customer.  It was good that this had been part of our roll play the day before.

What Brenda said was perfect.

She waited until the very upset customer stopped venting – the best thing to do because when someone is angry about bad service or no service, s/he needs to vent.

When the customer paused and took a breath, Brenda used eight words to let the customer know she was sympathetic.

The Eight Compelling and Most Helpful Words

“I am so glad you called us today.”

The customer was relieved.

Brenda said she could help and asked her to please explain what happened.

The customer relaxed and told Brenda what had happened. Brenda said she understood why the customer was upset.

After the conversation, Brenda took steps to resolve the problem and then phoned the customer to let her know what would happen next.

This is what we all want, isn’t it?  Understanding and kindness plus a resolution of the situation.

What Not to Say

The temptation may be to be defensive when a customer complains. Or to interrupt and try to explain the reason for the problem.

But that only makes it worse.

After the problem has been resolved

Writing a letter of apology will go a long way towards repairing and/or creating customer loyalty.

You can get a pre-written letter of apology in my e-book with 63 different pre-written business and marketing letters.

Customer Service and Sales Solutions

You will find out more about how to respond to objections and unhappy clients – when you join my sales training e-Course.

And you will:

  • Learn how to create your own unique opening statement which will motivate the prospect to become more interested and end up in new sales for you.
  • Use authentic words that will cause the prospect to trust you and feel that you are there to help her rather than “just get the sale.”
  • Find out exactly how to create trust during the first call.
  • Discover specific questions to ask the prospect that will motivate her to think and share important information you need to move forward with the solution.

To Find out How this e-Course Fits with Your Situation

1.) Send an email to annbarr@annbarr.com with your name, company name + email address and I’ll respond to you within 24 hours.

2.) We will schedule a time for a phone conversation to talk about your situation, challenges and goals.

Thanks for reading – here’s wishing you a healthy and beautiful day!

- Ann
PS:  You can use your BTA Educational Discount for this e-Course

Stop Being so Polite

brian-wangenheim-5Qhrd6hsZdc-unsplashDon’t make the same mistake I made when I started my first sales job cold calling years ago … with no training.

I mistakenly thought strangers would be happy to hear from me because … why not?  After all, they could buy top quality office products from my company and I was politely phoning to let them know how they could get these necessary products.

The Wrong Way to Begin a Cold Call

Me:  After introducing myself – “How are you today?”

What was the reaction from the listener?

  • 90 percent of the time the listener either immediately hung up, or
  • Transferred me to another extension without saying a word, or
  • Used words I won’t repeat here..
    Later I learned that when a stranger calls and immediately asks “how are you today,” most folks KNOW that caller is going to try and sell something. I also learned that there are more effective ways to begin a cold call with someone who does not know you..

    The First Question Matters – and Here’s Why
    Thanks for reading – here’s wishing you a healthy and fun day!
    PS – the next one-to-one e-Course begins Wednesday. You can see a description of how the course works on this page.
    Questions about the course?  email me: annbarr@annbarr.com. I’ll get back to you as soon as possible.  You can see the Registration form on this page.
  • -
    PPS – Interesting feedback from recent e-Course students:
    “This program is really great! I’ve learned how to personalize the message for the prospect and have been able to find companies who are looking to buy within the next year. The worksheets very naturally drag out ideas for me. As a result of this course, I am a lot more confident than I was. Thanks for all of your help, Ann.”
    Chad Hale, Business Development Director
    Superior Document Solutions, Duluth, Georgia
    “Ann, during your e-Course I have gotten more confidence in speaking and relaying to people the information I need in order for me to help them. People seem to respond and open up to me with more information. Thank you!”Marie Grace Dace, Account Executive
    Maunakea Integrated Solutions
    Honolulu, Hawaii 

Returning Your Call

free-to-use-sounds-QwqMtGYyH-0-unsplashOn Thursday when I checked my voice mail messages, this was the first message:

“Hi Ann, this is Janet returning your call. You can reach me today until 5 pm Eastern time at [her phone number].”

What was wrong with this message?

I didn’t call anyone named Janet.

Neither the name, the phone number or the area where she placed the call were familiar.

Some may think this is a clever way to reach a busy person who may have forgotten that she placed the call.

Unfortunately, this wasn’t the first time I had received a message like this.  Trust is destroyed with deceptive calls like this. And can never be rebuilt.

I love this quote from Stephen Covey:

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” –  Stephen R. Covey     

Thanks for reading – here’s wishing you a safe and healthy day!


PS:  Looking for creative ways to boost your sales? Join my e-Course!
Email annbarr@annbarr.com with any questions you may have. You can see answers to some of your questions plus tuition information here. Convenient payment options are available.   Registration form on this page

Effective voice mail message tips:

What happened to voice mail?   and:

Why bother to leave a voicemail message?  and:

3 reasons why it’s important to leave a voicemail message



markus-winkler-yYpmCA32U_M-unsplash“Trust is the most powerful tool that a leader or organization can have.”

          - August Turak, Author

A question for you:

Is there one action you can take that will help to establish trust and build credibility with your clients?

Answer:  Yes.

Credibility, trust and so much more. Especially if you take this action on a regular basis.

You can:

  1. Establish credibility
  2. Add value to your services
  3. Lock down your niche
  4. Spur word-of-mouth referrals
  5. Save selling time
  6. Educate prospects
  7. Increase sales from current clients

Here’s how:

If you are an expert in your field and you can apply your expertise to help folks solve problems or achieve results, you have the basis for creating a readable and welcome e-newsletter.


For your e-newsletter to NOT be immediately deleted, create a subject line that  attracts attention, interest and curiosity.


Recently a message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t always open them unless there is something I want to order.

(Emailing to clients can be challenging if you don’t want them to think: “Oh, it’s her again. I don’t need to read this.” But the subject line in that email was so compelling I had to open and read it.)

This was the subject line: “Preferred Customer Alert.“

Wow!  How could I not open that email?  And the information in that email was important; a bit of news that I was grateful they shared with me.

Think about it.

Because you know your clients, think about what subject line will attract the most attention and what words will motivate them to open and read your email.

Ask for permission

When you are talking to your clients ask if they would like to receive emails from you on a regular basis. Weekly, monthly, twice a month or whatever you feel you can handle. And not just emails to sell products or services. Emails that will help solve problems or provide new information.  A bit of sales information when it doesn’t take up most of the email is good. The point is: you want clients to feel they will benefit by reading your emails.

Thanks for reading – here’s wishing you a safe and healthy day!

PS: If you have a new employee or a seasoned sales rep looking for creative ways to connect with clients and increase sales, take a look at my e-Course and if you have questions, send an email to me: annbarr@annbarr.com. I’d love to hear from you!


Forget Cold Calls – Do This Instead


3 serious questions to ask yourself:

1.  Have all of your inactive customers been contacted during the past three months?

2.  Are all of your current and past customers aware of ALL of the products and services you have to offer?

 3.  Do ALL of your customers buy everything they could possibly buy from you?

If you answered “no” to any of these questions – think about it:

Do you really want to start making cold calls before all of your inactive customers have been contacted?

If your focus is on bringing in new customers by cold calling BEFORE contacting inactive customers, you are actually leaving money on the table.

Before making more cold calls, think about this:

  • Your current customers KNOW you
  • They LIKE you, and
  • They TRUST you!

So … you will get less rejection and more sales when you contact your current clients.

Thanks for reading – here’s wishing you an awesome day!

PS:  Looking for creative ways to boost your sales? Join my e-Course!
Email annbarr@annbarr.com with any questions you may have. You can see answers to some of your questions plus tuition information here. Convenient payment options are available.

PPS: If you don’t believe you can be successful at sales, read what Kevin wrote.

And here is a fact -

Your employees may have skills you are not aware of yet. Grace wrote this:

“Ann, during your e-Course I have gotten more confidence in speaking and relaying to people the information I need in order for me to help them. People seem to respond and open up to me with more information. Thank you!”

- Marie Grace Dace, Account Executive, Maunakea Integrated Solutions, Honolulu, Hawaii