Ann Barr Marketing | Sales Coaching | Mentoring

one-to-one sales coaching

Spreading the Word

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With the popularity of Social Media, some people have stopped using email marketing.

Big Mistake

Why?
Here’s what email marketing can do for you:

  • Build relationships with customers
  • Stretch your marketing dollars
  • Drive website traffic
  • Encourage spreading the word
  • Increase sales and profits
  • See instant results

    Email marketing is one of the simplest  and most effective methods of marketing your business online.
    —
    Six Critical Steps

    To make sure recipients open your emails:

    1.  Target your emails to people who want or need your information
    2.  Use an attention-getting subject line
    3.  Personalize your emails
    4.  Make sure your subject line relates to your copy
    5.  Showcase benefits over features
    6.  Keep your emails short

    Effective Email marketing tips and ideas are included in the
    one-to-one eCourse.

Questions?  Please phone me at 757.463.0924 or email annbarr@annbarr.com and I’ll get back to you ASAP.

Thanks for reading – here’s wishing you a fantastic day!

Ann

Testimonials

“This program is really great!  I’ve learned how to personalize the message for the prospect and have been able to find companies who are looking to buy within the next year. The worksheets very naturally drag out ideas for me. As a result of this course, I am a lot more confident than I was. Thanks for all of your help, Ann.”

Chad Hale, Business Development Director
Superior Document Solutions, Duluth, Georgia

“Ann, during your e-course I have gotten more confidence in speaking and relaying to people the information I need in order for me to help them. People seem to respond and open up to me with more information. Thank you!”

Marie Grace Dace, Account Executive
Maunakea Integrated Solutions
Honolulu, Hawaii

“This whole e-course has been a HUGE help to me because I started off not wanting to do this job. I have since been working on this more and really enjoy what I have learnt and seeing the results and rewards pay off. Thanks Ann!”

Kevin Norton, Allvan Equip
Seatac, Washington

“This e-Course has given me a sense of confidence to outwardly ask questions that in the past made me feel uncomfortable. I am now able to gain information I previously would have let fall through the cracks. Thanks, Ann!”

Emily Turcan
Statistical Sales Analyst
ACT 3D Equipment and Sales
Cromwell, CT

 

  

Your Irresistible Subject Line

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How often do you see a subject line you can’t resist?

When you do see that subject line – and it is followed by compelling content that makes sense and leads into information you need – there is no turning back. You are hooked…
…especially if the content contains helpful tips and useful ideas – and does NOT look as though you are obviously just trying to make a sale.

You can make that happen for your products and services.

It starts with knowing exactly what you can offer clients and what they need – what will make their life better, easier or happier.

If you are looking for more ideas to earn new customers and KEEP the ones you have,  join my one-to-one e-Course.  You can see a description of the course plus tuition investment on this page.

Interested? phone me at 757.463.0924 or email annbarr@annbarr.com and I’ll get back to you ASAP.

Thanks for reading – here’s wishing you a beautiful day!

Ann

Before You End that Call

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jim-reardan-gyslVZcsNK4-unsplashYour call was successful. At least you felt it was successful.

But before you begin celebrating, take three steps to make sure your call WILL be successful.

How do you do this?

Begin the follow up process before you end the call.

Three steps.

  1. Say this: “I’ll make a note to follow up with you next week. Or will two weeks be better for you? ”Whatever the answer, reconfirm the date. If they say three weeks is better, you can say: “Good! Let’s make plans to talk in three weeks and I’ll call you on July 28th. Okay?”

End the call by repeating the date and time of your telephone appointment: “I have you on my calendar for a 9:30 a.m. telephone call on July 28th and unless I hear from you otherwise, I will phone you then.”

Include the date and time for your telephone appointment in the note or email you send with your proposal or brochure or sample of your product.

  1. Then: “After you review the proposal, what is the next step in the process?” or:
  1. “After you try our product and if it works well for you, when will you be placing your order with us?” Then use #1 above.
    _ _ _ _ _ _ _ _    The importance of follow up cannot be over-rated.  It is critical to your success.
    —
    Thanks for reading – here’s wishing you a beautiful and healthy day!
    Ann
    PS: One-to-one sales training and coaching begins again the second Wednesday in January. 
    Interested? Call me: 757.463.0924.

Credibility

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markus-winkler-yYpmCA32U_M-unsplash“Trust is the most powerful tool that a leader or organization can have.”

          – August Turak, Author

A question for you:

Is there one action you can take that will help to establish trust and build credibility with your clients?

Answer:  Yes.

Credibility, trust and so much more. Especially if you take this action on a regular basis.

You can:

  1. Establish credibility
  2. Add value to your services
  3. Lock down your niche
  4. Spur word-of-mouth referrals
  5. Save selling time
  6. Educate prospects
    and
  7. Increase sales from current clients

Here’s how:

If you are an expert in your field and you can apply your expertise to help folks solve problems or achieve results, you have the basis for creating a readable and welcome e-newsletter.

And

For your e-newsletter to NOT be immediately deleted, create a subject line that  attracts attention, interest and curiosity.

Example

Recently a message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t always open them unless there is something I want to order.

(Emailing to clients can be challenging if you don’t want them to think: “Oh, it’s her again. I don’t need to read this.” But the subject line in that email was so compelling I had to open and read it.)

This was the subject line: “Preferred Customer Alert.“

Wow!  How could I not open that email?  And the information in that email was important; a bit of news that I was grateful they shared with me.

Think about it.

Because you know your clients, think about what subject line will attract the most attention and what words will motivate them to open and read your email.

Ask for permission

When you are talking to your clients ask if they would like to receive emails from you on a regular basis. Weekly, monthly, twice a month or whatever you feel you can handle. And not just emails to sell products or services. Emails that will help solve problems or provide new information.  A bit of sales information when it doesn’t take up most of the email is good. The point is: you want clients to feel they will benefit by reading your emails.

Thanks for reading – here’s wishing you a safe and healthy day!

Ann
PS: If you have a new employee or a seasoned sales rep looking for creative ways to connect with clients and increase sales, take a look at my e-Course and if you have questions, please send an email to me: annbarr@annbarr.com. I’d love to hear from you!

PPS – Follow me on Twitter for more tips and ideas.

— 

Forget Cold Calls – Do This Instead

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tim-mossholder-sxb8StmTfaw-unsplashFirst:

3 serious questions to ask yourself:

1.  Have all of your inactive customers been contacted during the past three months?

2.  Are all of your current and past customers aware of ALL of the products and services you have to offer?

 3.  Do ALL of your customers buy everything they could possibly buy from you?

If you answered “no” to any of these questions – think about it:

Do you really want to start making cold calls before all of your inactive customers have been contacted?

If your focus is on bringing in new customers by cold calling BEFORE contacting inactive customers, you are actually leaving money on the table.

Before making more cold calls, think about this:

  • Your current customers KNOW you
  • They LIKE you, and
  • They TRUST you!

So … you will get less rejection and more sales when you contact your current clients.

Thanks for reading – here’s wishing you an awesome day!
Ann

PS:  Looking for creative ways to boost your sales? Join my e-Course!
Email annbarr@annbarr.com with any questions you may have. You can see answers to some of your questions plus tuition information here. Convenient payment options are available.

PPS: If you don’t believe you can be successful at sales, read what Kevin wrote.

And here is a fact –

Your employees may have skills you are not aware of yet. Grace wrote this:

“Ann, during your e-Course I have gotten more confidence in speaking and relaying to people the information I need in order for me to help them. People seem to respond and open up to me with more information. Thank you!”

– Marie Grace Dace, Account Executive, Maunakea Integrated Solutions, Honolulu, Hawaii

 

CONTACT

Ann Barr
Virginia Beach, VA
757.463.0924

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