Ann Barr Marketing | Sales Coaching | Mentoring

one-to-one sales coaching

Spreading the Word

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With the popularity of Social Media, some people have stopped using email marketing.

Big Mistake

Why?
Here’s what email marketing can do for you:

  • Build relationships with customers
  • Stretch your marketing dollars
  • Drive website traffic
  • Encourage spreading the word
  • Increase sales and profits
  • See instant results

    Email marketing is one of the simplest  and most effective methods of marketing your business online.
    —
    Six Critical Steps

    To make sure recipients open your emails:

    1.  Target your emails to people who want or need your information
    2.  Use an attention-getting subject line
    3.  Personalize your emails
    4.  Make sure your subject line relates to your copy
    5.  Showcase benefits over features
    6.  Keep your emails short

    Effective Email marketing tips and ideas are included in the
    one-to-one eCourse.

Questions?  Please phone me at 757.463.0924 or email annbarr@annbarr.com and I’ll get back to you ASAP.

Thanks for reading – here’s wishing you a fantastic day!

Ann

Testimonials

“This program is really great!  I’ve learned how to personalize the message for the prospect and have been able to find companies who are looking to buy within the next year. The worksheets very naturally drag out ideas for me. As a result of this course, I am a lot more confident than I was. Thanks for all of your help, Ann.”

Chad Hale, Business Development Director
Superior Document Solutions, Duluth, Georgia

“Ann, during your e-course I have gotten more confidence in speaking and relaying to people the information I need in order for me to help them. People seem to respond and open up to me with more information. Thank you!”

Marie Grace Dace, Account Executive
Maunakea Integrated Solutions
Honolulu, Hawaii

“This whole e-course has been a HUGE help to me because I started off not wanting to do this job. I have since been working on this more and really enjoy what I have learnt and seeing the results and rewards pay off. Thanks Ann!”

Kevin Norton, Allvan Equip
Seatac, Washington

“This e-Course has given me a sense of confidence to outwardly ask questions that in the past made me feel uncomfortable. I am now able to gain information I previously would have let fall through the cracks. Thanks, Ann!”

Emily Turcan
Statistical Sales Analyst
ACT 3D Equipment and Sales
Cromwell, CT

 

  

Your Irresistible Subject Line

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How often do you see a subject line you can’t resist?

When you do see that subject line – and it is followed by compelling content that makes sense and leads into information you need – there is no turning back. You are hooked…
…especially if the content contains helpful tips and useful ideas – and does NOT look as though you are obviously just trying to make a sale.

You can make that happen for your products and services.

It starts with knowing exactly what you can offer clients and what they need – what will make their life better, easier or happier.

If you are looking for more ideas to earn new customers and KEEP the ones you have,  join my one-to-one e-Course.  You can see a description of the course plus tuition investment on this page.

Interested? phone me at 757.463.0924 or email annbarr@annbarr.com and I’ll get back to you ASAP.

Thanks for reading – here’s wishing you a beautiful day!

Ann

An Unexpectedly Awesome Email

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girl-child-happyEven though the company’s marketing is always brilliant, this email was unexpectedly awesome.

The personalized nature of the message caught my attention immediately.  Notice how many times the word “you” is used.

Here is the text, with the name of the business not included:

Subject Line: 30% Off for You, One of our Best Customers

“Of course, you’re one of our best customers so you already know that one of the best ways to clear your mind, is to live clean—that means an organic, whole foods diet, environmentally sound supplies for your home, and chemical-free skin care.

“While our blog is dedicated to education in things like healthy living and creating an eco-friendly community, our real passion is providing you with organic and wildcrafted skin care—you know you can trust our products all the way from the ethically sourced, nonGMO seed to the synthetic-free pump in the palm of your hand.

“You’ve been loyal to our line, and we want you to know it isn’t unnoticed, so we made you a 30% off coupon code that you can use for this whole month.

“It expires January 31st so you have plenty of time to use it, but we suggest using it today so that you have the chance to order again with your coupon before month’s end.”

The next day another brilliant email from the same company:

YOU’RE ONE OF OUR TOP CUSTOMERS

“Take 30% off on all full size products through January 31.

“We know for certain that we couldn’t follow our honest, wild, beautiful, path without your loyalty and dedication to your own honest, wild beauty.

“We would love to scream “Thank you, Ann!” from the rooftops but you probably wouldn’t hear us all the way in Virginia Beach so instead, we made you a 30% coupon that you can use for the entire month of January.

“Treat yourself right this year—whether it is stocking up on your old favorites or trying something new—you deserve 30% off any full size or accessory you like—just use code __________ when you’re checking out.

“We don’t offer this coupon but once a year, and only to the select few people, like you, that make our community great.

“So thanks again for a wonderful 2017, and here’s to a beautiful 2018!”

This well-written email had the effect of causing me to feel appreciated as a customer and eager to use the 30% off coupon.

An absolute success!

Thanks for reading – here’s wishing you an awesome day!

Ann

PS: If you have been reading my blog, you know the identity of this successful company 🙂

Related:

Creative Marketing Wins Skeptics

Use These 4 Words and Your Clients Will Love You

Three Examples of Thoughtful Marketing

The Friendly Way to Announce a Price Increase

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floral-organic-tnIt is not usually a welcome email – a notification of an increase in price.  And if you use the product on a regular basis, it’s a disappointment to find out you’ll be paying more.

But in this case, I love these products and was anxious to read about the price increase. The message was written in such a friendly and warm way, that I read all the way to the end.  And despite the increased price, I still love the products and the company!

You may get some useful ideas from this message if you plan to send your customers a notice of a price increase.

This is (word-for-word) the email:

“Honest. Wild. Beautiful.”

“This is not just a tagline for us, but what we try to embody in every stage of our work, including the production of our products.

“We seek transparency in creating products that make your skin glow, using the highest quality, natural ingredients we can find.

“Over the last seven years, we have prided ourselves on creating products that you can trust, which actually deliver results.

“As the demand for natural, organic skin care has gone up, so has the cost of production in all respects from ingredients to packaging.

“We have been able to keep our prices at around the same level for our entire history by increasing our efficiency and scaling up, but as we grow, we’ve decided to raise the prices of our products to keep them sustainable for our business and to reflect their true value and power.

“We want to promise you that we will always continue to deliver the same (or better) value.

  • We will continue to use only the best ingredients, carefully auditing our sources to ensure that they meet our standards of purity and sustainability.
  • We will also continue to tell you exactly what these ingredients are.
  • Our loyal formulator, Bunnie, will continue conjuring up the best possible products using her wealth of knowledge, experience, and research.
  • Our small, knowledgeable, in-house Customer Support team will continue to be here to answer all of your questions and help you find the right products for you.
  • Our blog will continue to be teeming with information for you to make the best possible choices about your health and wellness.

“The increase in price will be effective [date of the effective price increase]. If you’d like to stock up on your favorite products at the current price, you still have a few days!

“We are thrilled you are along this ride with us and want to sincerely thank you for all of your support.

“The Annmarie Skin Care Team”

 

 

Dear Reader:  You may be able to use some of the wording or ideas from this Annmarie Skincare email.  I only ask that you not copy it word for word.

Here’s wishing you a happy and productive day!

Ann

CONTACT

Ann Barr
Virginia Beach, VA
757.463.0924

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