For your email to NOT be immediately deleted, your subject line needs to get attention or curiosity.
Yesterday an interesting message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t usually read them unless there is something I want to order.
Emailing to customers can be challenging if you don’t want them to think:
“Oh, it’s her again. I don’t need to read this.”
But the subject line was so compelling I had to open and read the email.
This was the subject line:
“Preferred Customer Alert“
Wow! That immediately grabbed my attention because of the two specific positive power words:
“Preferred” and “Alert.”
Now – for the first time You can get the 4 week One-to-One Coaching & Sales Training Course at less than half the tuition cost when you sign up before Friday at noon. Instead of $597 for the 4 week course, your one-time tuition is just $249, You can sign up and make payment here.
During this private one-to-one coaching I will work with you, personally, to provide positive motivation plus new marketing ideas and wording that can convince prospects to WANT to become your raving fans and paying customers.
Because I work directly with you personally, class size is limited to 10 and there are just three spaces still available.
Send me an email: annbarr@annbarr.com if you would like more info about the course or sign up and make payment here.
.Thanks for reading – here’s wishing you a beautiful day!
Ann
P.S.: Use this link to sign up and make payment: PayPal.me/CoachingVA Beach
In between cleaning the pollen from my car (beautiful Dogwoods bloom here in Springtime) I’ve been learning how to use an interesting (and new to me) email marketing system.
Whenever you place your fingers on the keyboard, you have an opportunity to lift someone’s spirits — or sink them.
