For your email to NOT be immediately deleted, your subject line needs to get attention and interest or curiosity.
Yesterday an interesting message came to me because I’m a customer of Vital Choice Seafood. They send emails once a week and I don’t usually read them unless there is something I want to order.
Emailing to customers can be challenging if you don’t want them to think:
“Oh, it’s her again. I don’t need to read this.”
But the subject line was so compelling I had to open and read the email.
This was the subject line:
“Preferred Customer Alert“
Wow! That immediately grabbed my attention because of the two specific positive power words:
“Preferred” and “Alert.”
Fact:
Marketing research has found that attention-getting positive power words motivate consumers to read emails and sales letters.
More positive power words you can use to attract attention:
Program, savings, exciting, convenient and excellent. But not all in one sentence 
There are other words that will increase sales, like these 7 words that made the sale by email.
And when you use these 4 words, your clients will love you.
Increasing Call-Back Rates
Students in my last e-Course said using specific positive power words in their voice mail messages have increased call-back rates. And who wouldn’t want to get more return calls after leaving hundreds of voice mail messages?
Boost Confidence and Increase Return Calls
If you have a co-worker or employee who is looking to boost confidence and increase sales, please forward this link because the next exclusive sales-building e-Course begins on Wednesday.
One-to-One Coaching & Sales Training
During this private one-to-one coaching I will work with you, personally, to provide positive motivation plus new marketing ideas and wording that can convince prospects to WANT to become your raving fans and paying customers.
Because I work directly with each person, class size is limited to 10 and there are just three spaces still available.
Send me a message if you would like more info about the course or want to register.
Here’s wishing you a cool and happy day!
Ann
P.S.: Your BTA Educational discount applies for this course.
In between cleaning the pollen from my car (beautiful Dogwoods bloom here in Springtime) I’ve been learning how to use an interesting (and new to me) email marketing system.
Whenever you place your fingers on the keyboard, you have an opportunity to lift someone’s spirits — or sink them.
