Lose These 4 Words

success-road-signAt nearly every sales seminar this subject comes up.

Especially during role play situations.

What is it?

The best way to get attention during the first 9 seconds of a cold call . . .

And how to avoid (the dreaded) rejection.

And…

…it involves four specific words:

The four words NOT to use in your first call:

“How are you today?”

Especially when the person you are calling does not know you.

The reason?

These 4 words signal to the listener: “I am going to try to sell you something.”

And when the prospect feels that way, s/he begins to think of ways to end the call.

Or worse. . .

. . . they hang up. (ouch.)

There goes a wasted call.

And a bad first impression.

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