On a beautiful summer day in June my Aunt Ginny found a marketing flyer on her front doorstep. It was from George Hill, a local handyman, plumber, electrician, painter; you name it.
This flyer won dozens of new customers for George and if you can write poetry, you can do the same for your business.
A Unique Approach
Have you ever read a flyer that made you smile? This one did just
that. And it got results. George acquired dozens of new customers quickly
with this attention-getting flyer– and still counting.
I needed some work done on my deck and after reading his flyer I
called George. He came to my house, gave me an estimate and I hired
him. He did a great job! I gave George’s flyer to my next-door
neighbor and George acquired another customer.
This one flyer made the rounds of my neighborhood and George was busy with work for the next three months.
George’s Creative Marketing Flyer
I enjoy working around the house
Building a shelf or catching that mouse
I can fix a leak or clean your garage
And by the way of introduction,
My name is George.
Electrical, painting, any chore at all
I will provide estimates and references . . .
Just give me a call.
You will be happy with my reasonable rates
So for all seasons, get your house and garden in shape.
20 Years Experience
Licensed & Insured
Call me today (George’s name and cell phone number)
Then a list of his services: painting, licensed plumber, roofing, yard
“Present this flyer for an easy 10% off”
How You Can Do the Same
Have you ever thought of writing a poem about your product or
services? It is a great way to create attention and interest.
Before writing any type of sales letter, email or marketing flyer, use
the tried and true copy-writing formula, AIDA:
A – Attract the reader’s attention
I – Arouse the reader’s Interest in the offer.
D – Stimulate the reader’s Desire to take the desired action.
A – Ask the reader to take the action requested.
You are invited to…
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Thanks for reading – here’s wishing you a creative day!
PS. If you know a friendly, positive person who feels s/he is not cut out for a sales position (but you disagree) please forward this post to her or him.