One sales rep told me – first day in her new job – she phoned a customer to introduce herself and her products and was asked “Do you still sell that?”
The customer said she had not heard from anyone in the company for over a year, so she had begun to purchase products from another vendor. (Ouch.)
That is a perfect example of why it is critical to keep in touch with customers.
Looking for more reasons to keep in touch?
Four critical reasons to stay in touch with customers
- Your prospects forget 90% of what they see and hear within two weeks.
- Your competitors are contacting your customers, so….
- …you need to talk to your customers on a consistent basis.
- When you keep in touch with your customers, you are more likely to be remembered when it’s time to buy.
A Unique Way to Keep in Touch
Write and snail mail an actual letter after your conversation with the customer. A follow-up letter. You will set yourself apart from competitors who are NOT writing letters to customers.
No time to send a letter? Email your follow-up messages.
Want an example?
First follow-up letter or email
Dear [Name of prospect]:
Thank you for speaking with me earlier today about the exciting opportunities available through the use of our [your product/service].
We are extremely excited about this product and all of the different applications it can be used for.
Per your request, I have enclosed a complete informational packet explaining the [product/service].
At your convenience, please review this information and I will call you next week to arrange for a convenient time to demonstrate this exciting new [product/service] to you and your staff.
If you have any questions in the meantime, please call me at [your telephone number].
Thank you for your interest; I look forward to doing business with you!
[Your phone number]
You can get 63 Copy and paste marketing & business letters/emails you can use today at less than the cost of a McDonald’s Big Mac meal!
Thanks for reading – here’s wishing you a beautiful day!