Disappointing statistic:  “68% of all business lost … is lost due to apathy after the sale.”

This quote is from Jay Conrad Levinson, author of the successful book Guerrilla Marketing.

Levinson preached the value of follow up.

Not just following up once, but following up on a consistent basis.

Four critical reasons to follow up:

1. Your prospects forget 90% of what they see and hear within two weeks.
2. Your competitors are contacting your customers, so….
3. …you need to talk to your customers on a consistent basis.
4. When you keep in touch with your customers, you are more likely to be remembered when it’s time to buy.
   

Do You Still Sell That?

One sales rep told me – first day in her new job –  she phoned a customer to introduce herself and her products and was asked “Do you still sell that?”  The customer said she had not heard from anyone in the company for over a year, so she had begun to purchase products from another vendor. (Ouch.)

A Unique Way to Keep in Touch

Write & snail mail an actual letter.  You will set yourself apart from competitors who are NOT writing letters to customers.

No time to send a letter?  Email your follow-up messages.

Want an example?

First follow-up letter or email
from the e-book

Dear [Name of prospect]:

Thank you for speaking with me earlier today about the exciting opportunities available through the use of our [your product/service].

We are extremely excited about this product and all of the different applications it can be used for.

Per your request, I have enclosed a complete informational packet explaining the [product/service].

At your convenience, please review this information and I will call you next week to arrange for a convenient time to demonstrate this exciting new [product/service] to you and your staff.

If you have any questions in the meantime, please call me at [your telephone number].

Thank you for your interest; I look forward to doing business with you!

Sincerely,

[Your name]
[Your title]
[Your phone number]

 

You can get 63 Copy and paste marketing & business letters/emails you can use today at less than the cost of a McDonald’s Big Mac meal – through midnight tonight.

 

Related:

Losing Customers is Not a Lost Cause

and

Why Did They Leave?

and

Are Your Customers Vanishing?  Here’s Why