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How to Make an Objection Disappear

February 24, 2015 by Ann Barr

magic-disappearing-graphics-tnYesterday in the grocery store I heard a woman say excitedly:

“Look at this: ‘Buy one and get one free!'”

Her husband (I’m guessing it was her husband) objected and said:

“But we don’t need that today; maybe next time.”

Then the woman pointed to a sign next to the product, which contained a very important phrase.

They ended up buying the thing they really didn’t need.

At least they didn’t need it at that time.

But . . . why did they buy it at that moment?

Because of the phrase on the sign that made the objection disappear:

                                       “Valid through February 26th.”

(Studies show a 75 percent increase in sales with a limited-time offer.)

 

CLICK HERE to read how to get better results when responding to objections.

Thanks for reading – here’s wishing you a beautiful day!

Ann

Filed Under: Blog, Marketing Tagged With: disappearing objection, increase in sales, limited-time offer

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