Yesterday in the grocery store I heard a woman say excitedly:
“Look at this: ‘Buy one and get one free!'”
Her husband (I’m guessing it was her husband) objected and said:
“But we don’t need that today; maybe next time.”
Then the woman pointed to a sign next to the product, which contained a very important phrase.
They ended up buying the thing they really didn’t need.
At least they didn’t need it at that time.
But . . . why did they buy it at that moment?
Because of the phrase on the sign that made the objection disappear:
“Valid through February 26th.”
(Studies show a 75 percent increase in sales with a limited-time offer.)
CLICK HERE to read how to get better results when responding to objections.
Thanks for reading – here’s wishing you a beautiful day!