At nearly every sales seminar this subject comes up.
Especially during role play situations.
What is it?
The best way to get attention during the first 9 seconds of a cold call . . .
And how to avoid (the dreaded) rejection.
…it involves four specific words:
The four words NOT to use in your first call:
“How are you today?”
Especially when the person you are calling does not know you.
These 4 words signal to the listener: “I am going to try to sell you something.”
And when the prospect feels that way, s/he begins to think of ways to end the call.
Or worse. . .
. . . they hang up. (ouch.)
There goes a wasted call.
And a bad first impression.
Want more tips like this?