Question: Have you ever listened to a voice mail message and immediately returned the call?
Probably not, unless the call was from a good friend or relative or someone you really wanted to talk to.
With a sales call, It is not always easy – in a voice mail message – to say what you really want to say.
But – deciding ahead of time what you want to accomplish will make a big difference in the response you get.
Two Examples of Real Voice Mail Messages
One that failed and one that was successful in motivating a return call.
(The names have been changed to protect privacy.)
The Message that Failed Completely
“Hi Ann. This is Brian Kelly. I’m the senior account executive with XYZ Consulting Services. We are the world’s largest Web Site designing company, for many different types of businesses all over the world. I have a few ideas I wanted to run by you related to your current Web site. And just basically, I wanted to introduce myself. So when you have a chance, call me. Once again, this is Brian Kelly from XYZ at (his Web site address) and the number is (his telephone number). Thanks. I hope to hear from you soon.”
What do you think? Would you have called him?
As the listener, I did not care that he is the “senior account executive.”
That title would not motivate most listeners to return the call.
I also do not care that his company is the world’s largest whatever.
It sounds like he’s trying to show that he’s a credible resource, but instead it seems like just self-promotion.
Then he said he wanted to “introduce” himself.
After introducing himself, then what?
He would probably want to tell me about his company’s services, hoping to convince me to buy.
Yet he’s given me no benefits – no reason to even consider talking with him.
This Message Prompted a Return Call
(From Page 14 of Voice Mail Tips & Scripts)
“Hi Ann. Brian Kelly with XYZ Consulting Service at (his telephone number).
I noticed you’ve been making some changes to your web site www.annbarr.com and I have some ideas about how to add a few elements to your site that would greatly increase traffic. We’ve done this for (person/firm in my industry who I might know) and they’ve achieved (specific results). Let’s talk. My number is (his phone number). I’ll try getting back to you as well.”
Notice the difference: It’s not about his company.
The message was about MY business and my desired results.
That message definitely prompted a call back.
If you’re looking for creative ways to motivate listeners to return your calls, check out this page.
Voice Mail Tips and Scripts includes 12 proven successful scripts for different voice mail situations, step-by-step worksheets to create your own unique message, and much more.
Your investment for this valuable resource is just $9.97.