A few years ago (more than a few years . . . actually more like a few decades+ ago) . . . on a beautiful sunny morning in early May, three of my high school classmates and I did something we should not have done.
We played hooky – skipped school. For the first time ever.
(The word I have never forgotten was spoken – later that day – by the principal of our school. A person I admired.)
It happened this way:
We were all seniors in high school.
Our classmate “Cookie” picked us up at home in the morning in her shiny new convertible, to drive us to school.
After a long, cold, snowy winter in Northern Virginia, this balmy day in May felt wonderful.
Why we thought we could get away with skipping school and that no one would notice, is a mystery. . .
. . . because we attended a small private Catholic high school taught by nuns. . . Sisters of the Holy Cross who wore those old-fashioned habits and could be very intimidating.
There were only 44 students in our senior class . . . and we thought we wouldn’t be missed?
One of our classmates (it may have been me) laughingly said “instead of going to school today, let’s drive to Glen Echo Park!”
We were naïve.
We felt adventurous and joyful.
We drove to Glen Echo Park and had a great time.
Later that afternoon we decided to return to school, feeling guilty and realizing our parents would be worried if notified by the school.
We were in trouble. Of course.
When it was my turn to face the principal – one to one – she said something that made me realize we had done something inconsiderate and thoughtless.
Sister Benjamin looked at me and said, softly: “Ann, I am disappointed in you.”
Wow. That was the worst (or best) word she could have used.
“Disappointed” is the word I have never forgotten.
I felt terrible when Sister Benjamin said this and I regretted what we had done.
Years later, the memory of that experience came back to me and the word “disappointed” stayed in my mind.
I realized the importance of words and how specific words can have a powerful effect.
This is why businesses hire me to write, ghost-write and edit important letters and emails.
Because . . .
. . . there are some words people love to hear
but . . .
. . . there are also wishy-washy words never to say
and . . .
. . . specific words to avoid
plus . . .
. . . when you use these 4 words your clients will love you.
Wondering what words to use when you connect with clients?
I can help you.
Whether it is creating a flyer or writing an email or phoning a prospect or leaving a voice mail message, I can help you.
All of this is included in my e-Course.
Send me an email or use the Contact page and I’ll get back to you within 24 hours.
I would love to work with you!
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