7 Words That Won the Sale by Email

typing-hands-keyboardThis is what happened:

The grass was growing taller in my front yard.

The weeds were everywhere.

Not a pretty sight.

Then the rain started falling . . . softly at first with a soothing pitter-patter sound against the windows, but soon turned into a very loud thunderstorm that frightened my cat Zoey.

The rainstorm cooled the temperature down, which was a relief after five straight sweltering days of 90 degree hot and humid weather.

But the cooling rain resulted in taller grass and more weeds.

My lawn looked worse than ever.

Most of my neighbors cut their own grass, but I don’t own a lawn mower. . . and don’t want to.

And that’s not all.

The person who cut the grass and took care of my lawn for 10 years had moved to another state.

I searched the Internet for a local lawn maintenance service and found Thumbtack.com with the headline: “A local pro for every project.”

Sounded good, so might as well give it a try.

I filled in the form with my name, email address, plus the service I was looking for and then submitted the information.

Within an hour, four bids from local lawn care services arrived by email.

All were pretty much alike with services I needed and references, plus prices.

There were good “before and after” photos of pretty green grass and colorful flowers.

Hmm . . . how to decide?

But the decision became easier because . . .

. . . one email stood out from the others with words that grabbed my attention.

I obviously had a need, and these seven words in one email jumped out:

“We can do it anytime on Thursday.”

Great!  We exchanged emails and a phone call.  I hired them.

Funny thing about words in emails.

Emails can be creative.

They can help or hurt or just be boring.

The words in emails can lose a sale or win a sale.

This email definitely won the sale with 7 important words: “We can do it anytime on Thursday.”

The price for this service was higher than what I had been paying for 10 years :-(

But I needed to have my grass cut – soon – and this company said they could fill the need.

And that proves you don’t have to be cheaper to win new clients.

They did the job very well.  They have a new client.

Are you looking to send persuasive marketing emails to prospects and customers?

You can get a sales-building e-book with 63 time-saving prewritten copy and paste business + marketing letters and emails on this page.

Click here to see the complete Table of Contents you can use for just about any business or marketing situation.

The Word I Have Never Forgotten

WordsThatMatter_banner_blue-medA few years ago (more than a few years . . . actually more like a few decades+ ago) . . . on a beautiful sunny morning in early May, three of my high school classmates and I did something we should not have done.

We played hooky – skipped school. For the first time ever.

(The word I have never forgotten was spoken – later that day – by the principal of our school. A person I admired.)

It happened this way:

We were all seniors in high school.

Our classmate “Cookie” picked us up at home in the morning in her shiny new convertible, to drive us to school.

After a long, cold, snowy winter in Northern Virginia, this balmy day in May felt wonderful.

Why we thought we could get away with skipping school and that no one would notice, is a mystery. . .

. . . because we attended a small private Catholic high school taught by nuns. . . Sisters of the Holy Cross who wore those old-fashioned habits and could be very intimidating.

There were only 44 students in our senior class . . . and we thought we wouldn’t be missed?

One of our classmates (it may have been me) laughingly said “instead of going to school today, let’s drive to Glen Echo Park!”

Everyone agreed.

We were naïve.

We felt adventurous and joyful.

We drove to Glen Echo Park and had a great time.

Later that afternoon we decided to return to school, feeling guilty and realizing our parents would be worried if notified by the school.

We were in trouble.  Of course.

When it was my turn to face the principal – one to one – she said something that made me realize we had done something inconsiderate and thoughtless.

Sister Benjamin looked at me and said, softly: “Ann, I am disappointed in you.”

Wow. That was the worst (or best) word she could have used.

“Disappointed” is the word I have never forgotten.

I felt terrible when Sister Benjamin said this and I regretted what we had done.

Years later, the memory of that experience came back to me and the word “disappointed” stayed in my mind.

I realized the importance of words and how specific words can have a powerful effect.

This is why businesses hire me to write, ghost-write and edit important letters and emails.

Because . . .

. . . there are some words people love to hear

but . . .

. . . there are also wishy-washy words  never to say

and . . .

. . . specific words to avoid

plus . . .

. . . when you use these 4 words your clients will love you.

Wondering what words to use when you connect with clients?

I can help you.

Whether it is creating a flyer or writing an email or phoning a prospect or leaving a voice mail message, I can help you.

All of this is included in my e-Course.

Send me an email or use the Contact page and I’ll get back to you within 24 hours.

I would love to work with you!

Thanks for reading and being part of my Internet world.


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