Best and Worst Time to Make Calls

ocean-ng-L0xOtAnv94Y-unsplashWant to make sure you are making calls at the best – and not worst – time?

 Marketing surveys have found these important facts:

Best day to make sales calls is Wednesday.

Worst day is Friday – the second half.

Best time to make your calls: between 4 and 5 pm.

Second best time: between 11 am and noon.

But …

Not Everyone Pays Attention to These Marketing Surveys

Louise Jones did not pay attention to the “best and worst times to make calls.”

She used her “to-do list” to set her schedule. And it worked!  


It was 4:45 on a rainy Friday afternoon when Louise picked up her phone.

She made a call on a day and at a time when experts say she should not have made a sales call.

Louise made a sale on that Friday afternoon.

Why was she successful at making that sale?

Because it didn’t matter to Louise that late Friday afternoon might not be a good time to contact clients.

It was on her To-Do list and she always followed her To-Do list. 

The Power of Positive Thinking

Her positive attitude and determination earned her a spot on the President’s list every year. Louise won cruises and trips to beautiful resorts. 

Most of us tell ourselves that Friday afternoon is a terrible time to call clients. And for most sales reps it IS a terrible time to make sales calls. That’s what the marketing surveys show.

Or Monday is not a good day to make sales calls.

When you think about it, though, it matters very much how we think about making those calls.

“The positive thinker sees the invisible, feels the intangible and achieves the impossible.”  – Winston Churchill

Thanks for reading – here’s wishing you a positive day!

- Ann


For effective tips + ideas about what to say – and not say – during your calls, join my one-to-one e-Course!  Your BTA educational discount applies.